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Survey: Paid inclusion search to reach $6 billion
SEO

Survey: Paid inclusion search to reach $6 billion

Innovation among companies hots up as ad pie swells. With experts projecting that the global market for paid Internet searches will reach more than US$6 billion (S$10 billion) by 2006, up from about US$2 billion last year, search engine companies are gearing up to duke it out for a chunk of the advertising pie.

Web services management more & more popular
SEO

Web services management more & more popular

There is much confusion on the issue of Web services management, because the term “management” has often been used in the past to mean many different things.

Two examples: business process management, the active coordination and execution of business processes; and systems management, the passive monitoring of performance and IT infrastructure). These are two very different meanings of the word “management”–and two very different markets.

Management in the context of Web services has gained a lot of visibility, as the big companies each try to claim ownership of the space.

Content Management Systems and their relation to SEO
SEO

Content Management Systems and their relation to SEO

A lot has been said about Content Management Systems (CMS) in the past. Since search engine marketing (SEM) and search engine optimisation (SEO) are now such a growing part of the main marketing objectives for companies of all sizes, extra attention and caution must be used before the purchase of any such CMS software or programs.

Can you really place a website on the very first page of Google?
SEO

Can you really place a website on the very first page of Google?

I often get emails and letters asking me if it’s really possible to get a site placed on top of the search engine results pages (SERP’s), in other words on the very first page of Google and most of the other major search engines. The answer to that question is a definite yes- provided you follow some basic elementary rules of SEO, and if you adhere to some good, sound advice that time has proven us that it works.

Protect your site against a potential penalty
SEO

Protect your site against a potential penalty

With the Robots.txt protocol, a webmaster or web site owner can really protect himself if it is done correctly. Today, web domain names are certainly plentiful on the Internet. There exists a multitude of sites on just about any subject anybody can think of.

For 2004, online retail sales are expected at $ 65 billion
SEO

For 2004, online retail sales are expected at $ 65 billion

U.S. online retail sales are expected to reach $65 billion in 2004, and will continue to grow by a compound annual growth rate of 17 percent through 2008 to top $117 billion, according to a report issued from Jupiter Research. As consumers’ level of comfort with online functions such as e-mail and research continues to increase, so too will their level of participation in e-commerce.

The 10 things you  should do and should avoid in SEO
SEO

The 10 things you should do and should avoid in SEO

Here’s something that is fast to read and does the job! Rank for $ales is pleased to present “The 10 do’s and don’ts of SEO”. Five techniques you should always do to push your site at the top of the search engine results pages (SERP’s) and keep it there, and five things which you should always avoid doing, to protect your site from a possible penalty or risk it from being banned altogether.

PageRank:  meet Hilltop
SEO

PageRank: meet Hilltop

In contrast to PageRank™, Google’s Hilltop algorithm determines the relevance and importance of a specific web page determined by the search query or keyword used in the search box.
In its basic, simplest form, instead of relying only on the PageRank™ value to find “authoritative pages”, it would be more useful if that “PR value” would be more relevant by the topic or subject of that same page.