Google AdSense First-Party Cookies Now Support Personalization
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense.
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Google is updating first-party cookie support with ad personalization capabilities. This change will affect ads served through AdSense.
Google is rolling out a way to utilize first-party data to deliver personalized ads via Display & Video 360, without third-party cookies.
United States President Joe Biden signed an Executive Order this month to implement the EU & US data privacy framework known as Privacy Shield 2.0.
Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements.
Google advises publishers it will no longer report on store visits data in Google Analytics. Data will stop generating at the end of October.
Google is making it easier to implement the Google tag across an entire website by integrating it with Google Ads and Google Analytics.
In a series of updates to Instagram advertising, the app is surfacing ads in more places, such as public profiles and the Explore tab.
RankBrain is a technology that seems to impact how Google returns search results but does it? Here’s what the pieces of evidence say.
TikTok is moving forward with plans to launch live shopping in the United States, despite an unsuccessful launch in the UK this summer.
Facebook is preparing to launch a new in-app browser on Android, replacing the standard Android System WebView with a more stable solution.
YouTube Shorts adopts another popular TikTok feature that allows creators to narrate videos. Learn how to add voiceovers after recording a piece of content.
Title tags remain an important part of SEO. But how much do they factor into Google’s ranking algorithms? Here’s what the professionals say.
YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients.
LinkedIn rolled out three updates to pages that allows businesses to facilitate more meaningful communication with their audience.
At Google’s annual Search On conference the company announced seven new features and updates coming to local search.
At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile.
Google is rolling out a new addition to search results that highlights what people are saying about a topic in online discussions and forums.
Google’s recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms.
TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate.
Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow.
TikTok creators have more ways to optimize their content for users’ searches, thanks to a significant increase in the length of video descriptions.
Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results.
Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results.
Google is shutting down Google Surveys and Surveys 360 on November 1 and giving users until December to download historical data.
Wix is announcing an integration with Semrush, allowing Wix users to access Semrush’s SEO keyword data directly through the dashboard.
YouTube announces Shorts will soon be eligible for monetization, and creators will keep 45% of the revenue generated from viewership.
Google is rolling out several updates designed to streamline the process of creating ads with multiple extensions.
Google confirms the September 2022 product review update, the fifth in a series of updates targeting low quality reviews, is now rolling out.
Are you planning to close your website for a day or longer? According to advice from Google’s John Mueller, here are five ways to prepare.
Google’s Search Liaison, Danny Sullivan, says the helpful content ranking signal may get stronger with future algorithm updates.