Why Do Web Standards Matter? Google Explains SEO Benefits
Google’s Gary Illyes explains how web standards benefit SEO, focusing on the differences between robots.txt and sitemaps.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
AI Use Jumps to 78% Among Businesses As Costs Drop
AI adoption among businesses has reached 78%, and costs have dropped 280 times. See more highlights from Stanford’s 2025 AI Index report.
Google Analytics Adds New Features For Privacy-Era Tracking
Google Analytics adds new data quality features to help track campaigns and overcome privacy limitations.
DOJ’s Google Search Trial: What If Google Must Sell Chrome?
Google’s antitrust trial enters the remedies phase, with the DOJ seeking Chrome breakup and AI restrictions.
Google Found Guilty of Illegal Ad Tech Monopoly in Court Ruling
Google’s ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers.
TikTok Launches Footnotes: Its Answer To X’s Community Notes
TikTok Footnotes lets users add fact-checking context to videos. This move is part of a broader shift in social media content moderation.
Google’s New Domain Structure: What’s Next For Hreflang?
Google domains are consolidating to Google.com. Learn what this could mean for hreflang tags and what SEO steps you should take now.
LinkedIn Study Finds Adding Links Boosts Engagement By 13%
New LinkedIn study finds posts with links boost engagement by 13%, contradicting common advice. Learn which content formats perform best.
Google AI Overview Study: 90% Of B2B Buyers Click On Citations
New research suggests 90% of B2B buyers click through to cited sources. Here’s how this could reshape your approach to content visibility.
LinkedIn Launches New Creator Hub With Content Strategy Tips
LinkedIn’s new creator hub offers tools for optimizing your content strategy. It includes best practices, analytics tips, and format guides.
AI Search Study: Product Content Makes Up 70% Of Citations
New study: Product content claims up to 70% of AI search citations. Learn what this means for your SEO strategy.
Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low
A study on generative AI use cases shows that marketing is behind personal applications such as therapy and organization.
ChatGPT Memory Update: Remembers Info Across All Chats
ChatGPT’s enhanced memory remembers your preferences across conversations, giving more personalized responses without repetition.
Google Confirms: Structured Data Still Essential In AI Search Era
Google AI search news: no special optimizations needed for AI features, but structured data still matters.
AI Costs Drop 280x In 18 Months: What This Means For Marketers
AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes.
Google Confirms Discover Coming To Desktop Search
Google Discover is coming to desktop search. Learn why it’s becoming a top traffic source and how to optimize your content before the rollout.
Google Merchant Center Updates: Changes For Online Sellers
Google Merchant Center updates bring changes for online sellers. New rules roll out April 8 and July 1 affecting pricing and listings.
Google Search Console Gets New Merchant Opportunities Report
Google Search Console’s new Merchant Opportunities Report lets retailers manage payment methods, ratings, and shipping policies.
Google Chrome Adds New Tools For Better Mobile Testing
Google Chrome DevTools now offers CPU throttling calibration to better simulate real-world mobile performance.
Google Adds Image Search To AI Mode, Expands To More Users
Google AI mode now understands images, allowing you to upload photos and ask questions about them. AI Mode is rolling out to more people.
Google Maps Gets An Upgrade To Combat Fake Reviews
Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses.
15 Proven Tips To Get More Social Media Followers
Looking to increase your social media followers? Check out these 15 practical tips to grow your online presence.
Microsoft Launches Copilot Search in Bing
Microsoft launches Copilot Search in Bing, offering AI-powered summaries with clear links to sources for fast, conversational answers.
Studies Reveal Consumers Easily Detect AI-Generated Content
AI-generated content is detected by most consumers, new studies reveal. Find out which formats consumers reject and how to adapt.
Google DeepMind’s AGI Plan: What Marketers Need to Know
Google DeepMind’s AGI roadmap reveals how AI tools will evolve by 2030. Here’s what it might mean for SEO, content creation, and advertising.
YouTube Unveils New AI-Powered Hook Generator
YouTube’s new AI-powered hook generator helps creators combat viewer drop-off with three hook types. Learn how this tool can assist video retention and channel growth.
Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed
JavaScript-loaded images can be indexed, Google’s Martin Splitt confirms. Learn common indexing issues and best practices to ensure your JS images appear in search.
Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes
JavaScript SEO problems can hurt search rankings, warns Google’s Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing.
AI Researchers Warn: Hallucinations Persist In Leading AI Models
New research finds AI systems still struggle with facts despite improvements; researchers doubt quick fixes for accuracy problems.
Google Completes March 2025 Core Update Rollout
Google completes March 2025 Core Update rollout after two weeks of implementation across search results worldwide.