Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites
Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it matters for performance tracking.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
OpenAI Is Pulling Shared ChatGPT Chats From Google Search
OpenAI disables ChatGPT’s search discoverability feature after shared chats appeared in Google results, raising privacy concerns.
Reddit Prioritizes Search, Sees 5X Growth in AI-Powered Answers
Reddit is investing in search after hitting 70M weekly queries, with Reddit Answers expanding and deeper integration on the way.
Bing Recommends lastmod Tags For AI Search Indexing
Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize which pages to recrawl and index.
Query Fan-Out Technique in AI Mode: New Details From Google
Google’s Robby Stein shares new details about the query fan-out technique in AI Mode, explaining how Google generates and executes its own queries.
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B space.
Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development.
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has introduced Study Mode in ChatGPT, a step-by-step learning tool that uses guided prompts to encourage deeper discovery.
Google AI Mode Update: File Uploads, Live Video Search, More
Google Search expands AI Mode with PDF uploads, planning tools, video input, and Chrome integration, offering new ways to interact with search.
Which Marketing Jobs Are Most Affected by AI?
Microsoft analyzed 200,000 AI workplace conversations to learn how AI is reshaping marketing and sales roles. Here’s what the data shows.
Google Warns: CSS Background Images Aren’t Indexed
Google says images styled with CSS won’t be indexed in Image Search, advising developers to use HTML tags for important visuals.
Google: Soft 404s Use Crawl Budget Despite 200 OK Status
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this affects your site.
Google’s Top 5 SEO Tools
Before you pay for another SEO tool, try these five free options from Google. Here’s why they work.
Google Confirms CSS Class Names Don’t Influence SEO
Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance.
Web Guide: Google’s New AI Search Experiment
Google launches Web Guide, an experimental AI feature that clusters search results into topic groups. Available now in Search Labs.
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google has launched new AI-powered shopping tools, including virtual try-on, enhanced price alerts, and upcoming design inspiration features.
Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings
Google’s Q2 earnings show AI Overviews are increasing search activity, with new data suggesting they drive over 10% more queries.
Google Makes It Easier To Talk To Your Analytics Data With AI
Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data.
Google Shares SEO Guidance For State-Specific Product Pricing
Google explains how to handle state-specific product pricing in search results. Here’s what to know.
Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion of AI Overviews, highlighting how behavior is changing.
AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns
A Netcraft report finds 34% of login URLs suggested by AI could lead to phishing or unrelated sites, posing risks for users.
DuckDuckGo Adds Option To Filter Out AI-Generated Images
DuckDuckGo now lets you hide AI-generated images from search results. Here’s how it works.
Perplexity Looks Beyond Search With Its AI Browser, Comet
Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.
Ex-Google Engineer Launches Athena For AI Search Visibility
Former Google Search engineer Andrew Yan launches Athena, a startup helping brands optimize their visibility in AI-generated answers.
Google’s John Mueller Clarifies How To Remove Pages From Search
Google’s John Mueller explains how to remove pages from Google Search, why sitelinks can’t be controlled manually, and when to use the URL removal tool.
Google Adds Comparison Mode To Search Console’s 24-Hour View
Google has added a comparison mode to Search Console’s 24-hour view, letting you analyze hourly performance trends against previous days.
Google Search Can Now Call Local Businesses Using AI
Google Search can now call local businesses using AI to gather pricing and availability info on your behalf. Here’s how it works.
Google Rolls Out Gemini 2.5 Pro & Deep Search For Paid Subscribers
Google rolls out Gemini 2.5 Pro and Deep Search for paid subscribers, offering expanded support for reasoning, coding, and research tasks.
Google Updates Search Analytics API To Clarify Data Freshness
Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed.
Meta Follows YouTube In Crackdown On Unoriginal Content
Meta is taking action against unoriginal content, cracking down on accounts that repost others’ work without permission or meaningful edits.