5 Easy Content Optimization Tactics to Boost Your Traction & ROI
These five content optimization tactics can seriously boost your online authority, engagement, and traction.
About
Julia McCoy is an 8x author and a leading strategist around creating exceptional content and presence that lasts online. As the President at Content at Scale, she leads big initiatives for one of the fastest-growing AI content writing tools for SEO marketers on the planet. She’s been named in the top 30 of all content marketers worldwide, is the founder of Content Hacker, and exited a 100-person writing agency she’d built for 10 years in 2021 to explore the new frontier of AI. Read her eight books on Amazon, including a non-fiction memoir of her life growing up in and escaping a radical cult: Woman Rising, A True Story. Connect with her on LinkedIn.
Articles
3 Ways to Make Your Content Stand Out
What is a content differentiation factor and why it is the best way to ensure your content stands out.
Your Essential Guide to Internal Content Linking
Know the rules on internal content linking and boost your site in SEO with relevant page-to-page link building, in this current guide by Julia McCoy.
10 Signs You Were Born to Be a Content Marketer
Creative, hard-working, and a natural self-starter? Love researching and learning online? You might make the perfect content marketer. Learn the top 10 signs and characteristics...
A Year of Content Marketing in Review: The 15 Top-Shared Posts of 2016
A look back at the content that “made it” in content marketing, with tens of thousands of shares, is the perfect recipe for inspiration as...
8 Statistics That Prove Content Marketing Is the Best Brand Marketing
Seth Godin once said: content marketing is the only marketing that’s left. Effectively done, it gives a brand an image and a voice that speaks...
Why Just Building Links Doesn’t Work Anymore
Some still think they’ll succeed by rattling off cheap content built solely to maintain a link or two. Here’s why that couldn’t be further from...
How to Guest Blog: A Complete Guide to Successful Guest Posting
Guest blogging is vital to your online presence. Learn how to guest blog the right way in this intensive guide.
How to Write Blogs That Win: Your Essential Guide
Want to write blogs that win? These tips can help to improve your blogging on every level.
Why Content Marketing Isn’t an Overnight Success
Learn why content marketing isn’t an easy overnight achievement: but, why the long-term dividends could mean your highest-value marketing.
5 Email Marketing Hacks to Increase Your Open Rate
Check out this post to learn the top email hacks you can start using now for more reads, higher open rates, and increased click-throughs.
Top 8 Skills Every Great Content Writer Needs to Succeed
Not all web writers are created equally. Know what to look for in a great online writer with this list of eight key standards.
Your SEO Needs Content and Inbound Marketing
Julia McCoy, bestselling author and content marketing expert, discusses how SEO fits into the overall aspects of content and inbound marketing.
If You’re Only Focused on Keywords, Here’s Why You’re Thinking Wrong
Julia McCoy discusses why keywords were a focus in old SEO days, and why they aren’t today. Learn what you should be focusing on for...
How to Prioritize What Content You Should Create
Prioritizing content creation can be difficult but it’s pivotal in focusing on one topic rather than stumble over many. This allows you to better serve...
Why There are No Shortcuts to Content Marketing
Content marketing isn’t a quick fix, or an overnight success; results take time. Julia McCoy debunks common content marketing shortcuts and why they’re not.
30 Trigger Words to Use in Your Online Writing for More Connections & Results
Struggling with creating and publishing truly impactful, engaging online writing? Check out Julia McCoy’s list of 30 top words you should be using online.
Google’s AMP Update: What To Expect & A Guide To Making Content AMP-Friendly
Imagine a world where the Internet loads four times as fast. Welcome to Google AMP. From Julia McCoy, here’s a guide on making your content...
5 Crucial Content Creation Tactics You Might be Missing Out On
Don’t miss out on these all-important content creation tactics. Read this post to find out which ones you might be doing infrequently.
5 Tips to Boost Your Content Team’s Time and Productivity
If you’re a business delegating your content creation, this is for you. Learn how to keep a content team managed and productive, in a post...
The Ultimate Guide to Topical Trust Flow [Infographic]
In this infographic, Julia McCoy details what Topical Trust Flow is, how it has replaced PageRank, and how site owners can rise in the ranks...
8 Outdated Content Marketing Practices You Should Stop Doing Today
Learn the top 8 outdated content marketing practices you should be avoiding at all costs, so you know what not to do, in this post...
10 Key Content Marketing Tips
Julia McCoy shares content marketing tips. Long form content will be on the rise, brands should be storytelling, and more.
Google Says You Need Expert Writers: Content Standards From the New Search Guidelines
In November 2015, Google released its 160-page search guidelines. Julia McCoy discusses the two main acronyms Google now uses to rate content quality.
15 Copywriting Tips That Will Take Your Content to the Next Level
Take your content marketing to the next level with better writing. Julia McCoy’s 15-point list features the best copywriting tips for online marketers.
15 Tips to Help You Write Better Social Media Content
Learn how to write and share better social media content for your platforms and audience, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
How to Make Content the Cornerstone of Your Inbound Marketing Strategy
Inbound marketing is the new, better alternative to traditional advertising. Here’s how you can make content the cornerstone of your inbound campaign.
9 Tactics to Utilize the Power of Instagram in Your Social Marketing
Are you on Instagram yet? Let’s get started and look at how this awesome social platform can start working for your benefit.
A Guide to 10X Content: The New Successful Content
How do you rise above the rest of the crowded content space? Find out what the concept of 10x content is, and why your brand...
10 Strengths of a Tantalizingly Good Blogger
How do you become a brilliantly good blogger, the one people will read and tell others about? These ten blogging strengths will get you on...