3 Reasons Why the New John Lewis Christmas Ad Is a Flop
Here are three content marketing lessons that brands can learn from John Lewis’ 2018 Christmas ad.
Before Greg Jarboe retired, he was the president of SEO-PR, which he co-founded with Jamie O’Donnell, from 2003 to 2025. Their digital marketing agency won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He’s the author of YouTube and Video Marketing, co-author of Digital Marketing Fundamentals, and one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes. Since 2003, Jarboe’s written more than 1,600 posts for several online publicantions, including Search Engine Journal, Search Engine Watch, and Tubular Insights. He’s spoken at over 80 industry conferences. In addition, he’s an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.
Here are three content marketing lessons that brands can learn from John Lewis’ 2018 Christmas ad.
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