Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and training. As an industry thought leader, Bruce is an accomplished speaker, author and educator. Bruce is also author of “Search Engine Optimization All-in-One for Dummies” — more than 700 pages of hands-on SEO guidance, with an updated version published in January 2012. Bruce teaches his industry-leading SEO training course throughout the world, including through the company's offices in Europe, India, Brazil and Japan. Follow him on Google+.