It is very important to keep up-to-date with the tools available to Webmasters. This kind of insight into your data can help you to understand how your website(s) appear on the web, as well as offer you guidance on how this can be improved. Alec Sharratt is a Digital Marketing Executive at Koozai, a UK Digital Marketing Agency who specialise in SEO, Paid Search, Brand, Analytics and Social Media services.