Hitwise has just released the summary of all U.S. searches conducted for four weeks ending March 27. While we were not surprised that both Google and Bing’s market shares went down, what’s quite surprising is the fact that both Yahoo and Ask.com gained a significant percentage of all the searches.
Google search accounted for 69.97%, down from 70.95% in the previous month. Yahoo search increased to 15.04%, up by 3%, Bing search with 9.62% down by -1% and Ask.com’s searches increased by 21% from 2.84% to 3.4%.
On a positive note, Google remains to be the greatest source of traffic to key U.S. industries, while Bing saw continued growth among search verticals.
Automotive, Business and Finance, Entertainment, News and Media, Shopping and Social Networking categories increased their share of traffic from search engines. Google’s upstream traffic was greater in Automotive, Shopping and Travel Categories. While Yahoo Search was big with the Automotive industry. Bing also enjoyed double-digit growth in the said three industries.
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Even though Yahoo and Bing are up by a few percentage points, Google will always be the best in terms of popularity in my humble opinion. I mean, none of the other search engines seem to take into account that people use a search engine for searching and not for looking at pretty pics, news, menus etc.. which is what Bing and Yahoo have sprawled all over their homepages. Google keeps it simple and this is what people want.
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