If you’re a Yahoo Publisher Network member, chances are you might have received an email notification already stating that Yahoo is about to close down the service on April 30. According to the email, Yahoo is asking YPN members to remove the YPN codes from all of their sites and Yahoo will be paying outstanding YPN revenues by May 31, 2010.
Yahoo’s decision to shut down YPN is still part of the company’s streamlining strategies where products and services that don’t really perform well are being shut down to minimize operating costs. YPN was launched in five years and never left the “beta” stage since then.
Now here’s the interesting part. The email being sent to YPN publishers is suggesting that as an alternative to YPN, users who want to continue earning from their sites use Chitika instead. In fact, Chitika has already put up a landing page welcoming YPN publishers. The said page directs those who are coming from the link given by the Yahoo email to various information that will make publishers’ transition from YPN to the Chitika network smoothly.