Did you know that Yahoo offers a full web analytics system? It’s currently part of the Yahoo Panama upgrade according to Jennifer LeClaire of NewsFactor.
In the article, Yahoo Takes on Google in the Analytics Game, LeClaire points out the following on Yahoo Analytics:
- Keylime, a company which was acquired by Overtue, deep analysis software is being used as the foundation for the analytics capabilities included in Yahoo’s Panama search-marketing system.
- Major difference between Yahoo’s Full Analytics offering and Google Analytics: Yahoo isn’t giving search engine marketers information it deems unnecessary to their online advertising mission.
- Yahoo has streamlined its offering based on two principles: don’t give search engine marketers information they don’t need and don’t give search engine marketers information they won’t understand.
Read the full article : Yahoo Takes on Google in the Analytics Game
Comments
2 responses so far ↓
Daniel R on Apr 19, 2007 at 2:08 am
Yahoo has had this capability (under difference versions and UI) for maybe over 3 years. It’s been very useful at our company in the past, before the days of GA.
The Yahoo Analytics is very clean, very SEM focused with data that can be easily copy-and-pasted into a SEM Dashboard report for a client.
It is interesting, now to think about it, that Google Analytics doesnt provide a similar kind of dashboard interface that would help SEM needing a quick dashboard. The current Marketer’s dashboard simply doesnt cut it compared to what Yahoo has.
Neil on Apr 19, 2007 at 11:17 am
I don’t agree with the last commenter and I am offended by LeClaire’s statements. Yahoo! is just reacting to GA’s popularity by using these two statements to justify their lacking metrics :
“Don’t give search engine marketers information they don’t need and don’t give search engine marketers information they won’t understand.”
How would they have known Google would have has such a robust metrics system, if in fact Yahoo! Analytics came before?
They aren’t leaving out info as a reaction to SEM’s criticizing GA. They are leaving out info because they just didn’t get that in depth, or think people would want to get that deep. This is an oversight on their part. What a PR spin.
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