Entries from February 2008

Loren Baker, Editor

Blended Search Revolution at SMX West

February 26th, 2008 by Loren Baker, Editor | No Comments

Sitting in on the Blended Search track at SMX West, the first presentation of the day is on blended search with representatives David Bailey from Google, Cris Pierry of Yahoo Search and Raju Malhotra of MSN Live Search.
Vanessa Fox is hoting the panel on universal search and introduces the session with an example of […]

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Julie Kent

Google to Invest in Undersea Cable

February 26th, 2008 by Julie Kent | 5 Comments

Google, along with five other telcom companies, is investing $300 million into the construction of an 10,000 km undersea cable to carry data to and from Asia. The high-speed fiber optic cable, known as Unity, will run between the US and Japan, and will have a capacity of up to 7.68 Tbps.
Unity is expected to […]

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Ann Smarty

Selecting Your SEO Competition : Thinking Young

February 26th, 2008 by Ann Smarty | 7 Comments

Last week I wrote my first post here on SEO competitive research and promised to follow up on exploring your competitor’s most effective techniques. But before that let me first share my thoughts on defining who actually to compete with. Finding your direct competitors is one thing but deciding whose strategies to research and learn […]

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Arnold Zafra

Yahoo Wants to Redefine SERPs, Adapts “Open” Approach

February 26th, 2008 by Arnold Zafra | No Comments

Yahoo is introducing an open approach to the results being displayed by its search engine. Soon,  Yahoo search result would contain not just your traditional search engine results but a more fruitful and useful information, which  would also encourage third party participation.
Yahoo aims to help web site owners no matter what their size is, an […]

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Arnold Zafra

Yahoo Follows the Path of Digg and Others, Launches Yahoo! Buzz!

February 26th, 2008 by Arnold Zafra | 2 Comments

Yahoo finally opens up its much anticipated Digg-like content portal, Yahoo! Buzz. Yahoo! Buzz is an extension of Yahoo.com and is similar to top social bookmarking site Digg but in a more controlled environment.
Yahoo! Buzz would contain major news event, intriguing videos or images, extra-ordinary blog posts, that will be selected based on […]

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Arnold Zafra

Yahoo’s Yang Finally Breaks Silence on the Microsoft Takeover

February 25th, 2008 by Arnold Zafra | 4 Comments

It might really be difficult to be at the helm of a giant web company that is being touted for takeover by another giant company. For Yahoo’s Jerry Yang, it is inevitable not to speak about the ongoing issue facing Yahoo the past couple of weeks.
Good for Yang, despite all the issues he could still […]

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Julie Kent

Pension Funds Sue Yahoo for Stalling Microsoft Takeover

February 25th, 2008 by Julie Kent | No Comments

Two U.S. pension funds have now sued Yahoo over their efforts to thwart off a Microsoft takeover, and instead entertain less profitable alternatives.  The lawsuit was filed on February 21, 2008 by two Detroit retirement systems that claim Yahoo is “pursing all manner of value-destructive third-party deals” while resisting Microsoft’s $44.6 billion offer.
The lawsuit also […]

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Julie Kent

Hackers Release Google Vulnerability Scanner

February 25th, 2008 by Julie Kent | 4 Comments

A group of hackers known as “Cult of the Dead Cow” recently released a Google Web auditing scanner that allows users to search a specific website or domain for exploitable flaws through the search engine. The tool, known as the Goolag Scanner, is intended for website owners to audit their own web pages.
The Goolag […]

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Arnold Zafra

Microsoft Introduces Engagement ROI Tool for Better Ad Campaign Analysis

February 25th, 2008 by Arnold Zafra | No Comments

Microsoft is replacing the outdated and flawed “last ad clicked” approach in measuring ad campaign performance. Through its Engagement Mapping Engagement ROI tool, Microsoft is giving its advertisers better control and monitoring of their ad campaigns performance or exposure whether display, rich media or search.
Engagement mapping takes into account all various touchpoints and experiences […]

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Richard Burckhardt

10 Speed Bumps on the Information Superhighway

February 25th, 2008 by Richard Burckhardt | 8 Comments

I love the Internet! But, at times it can be tough love, not because of the Internet itself, but because of human roadblocks and obstacles that are placed in the way, preventing smooth navigation of the Information Superhighway.
Here are ten of my top annoyances. Feel free to add your own in comments.
1. Hotels that charge […]

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