What would you get if you combined two giant companies in their respective industries? Better services for customers and better income for both companies. I guess this must be what Google and Nokia folks are thinking right now, when both companies reached a deal whereby Google search will be integrated into Nokia’s mobile handsets.
At first, Google search will be available in selected Nokia handsets such as the N96, N78, 6210 navigator and 6220 classic. Other models will follow soon as well.
Under the said agreement, Nokia search will be powered by Google’s highly successful search engine, thereby providing the millions of Nokia users a complete search experience in their Nokia mobile devices.
Ilkka Raiskinen, vice-president for software and services of Nokia said that giving options to their consumers is a vital driver in the company’s internet service strategy.
“This integration allows our consumers the ability to use the innovative search technologies, which have made Google almost synonymous with Internet search.
For Google’s part, VP of Engineering and Products for Mobile Vic Gundotra said that “Google search combined with the high quality applications on Nokia devices help make information available to Nokia device users wherever they are and provide an excellent overall experience.”
What the deal doesn’t state is whether Google will be implementing or is planning on a mobile search advertising program within the deal. If this will happen or will happen in the future, the bigger winner would certainly be Google as it will bring additional advertising market.