Protect Your Brand from URL Typo Squatters

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I went to jump onto Techmeme.com this morning to get my fill of the Microsoft reshuffling news and instead of clicking over from my reader or bookmarks, just typed the URL into my browser.

I made the mistake of typing in Techeme.com however and found a typo squatting page set up with Google AdWords domain parking results. The results however, are pretty irrelevant, dealing with recycling (instead of tech products); perhaps recycling pays more per click in AdWords and the page generates clicks.

Thought it worth sharing. From now on, I’ll use my bookmarks.

What are you doing to protect your company’s common typos and protect your potential customers from falling upon typo squatters?

Generally, when I begin consulting on search engine optimization and online marketing, from some clients I’ll produce a list of common typos which can be made from their brand name.

By identifying such URL typos (I’m naturally skilled at making spelling mistakes) then redirecting those domains to the core company domain, the brand is more protected and a valued customer is not sent to the company’s competition OR a list of Google search ads (accompanied by a pop-up window).

The initial revenue to purchase those domains is minimal, and the overall effect can last a lifetime.

If you have any other tips you’d like to share, please feel free to leave them in the comments below.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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