EffectiveBrand Showcases Travelocity Travel Search Toolbar Busy travelers shopping for the right priced flights, hotel rooms, and car rentals have turned to Travelocity on many occassions for their online travel needs. Making Travelocity one of the premier online travel sites – compared with Yahoo Travel and MSN’s Expedia. Such popularity in the travel business and [...]

Link Popularity and Search Engine Ranking Pitfalls As we all know Google uses their PageRank technology to measure link popularity by counting the number of inbound links to your web pages, and it is one of the many factors influencing your ranking. Most website owners do not utilize properly what PageRank they already have. Their [...]

What’s in a Name – More Google? Lost Goggles! Remember MoreGoogle, the Google IE add on which wasn’t not related to Google in any way other than it merged into the Google results when searched from Internet Explorer? Well, recently they had to drop their Google oriented name and have come up with a new [...]

Click Fraud and How to Stop It Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm eMarketer reported that between 2002 and 2003 the paid search listing market grew 175 percent. Major trusted search properties [...]

Is Your Web Browser Putting You At Risk? It’s free, it comes with Windows and it’s used by approximately 94% of the Internet population. It also poses an unacceptable security risk. What am I talking about? If you guessed Internet Explorer, you’re right on the money. So, is your web browser putting you at risk? [...]

Copernic Desktop Search for Mozilla Firefox Copernic today announced the availability of a new version (1.2) of its Copernic Desktop Search (CDS) product that fully supports the Mozilla Firefox Web browser. Copernic claims to be the first desktop search tool which works with Mozilla Firefox.CDS 1.2 also features up to 200 percent faster indexing of [...]