About.com and PriceGrabber Partner for Product Shopping Reviews
About.com, the consumer advice and information portal, today announced the continued build out of its commerce capabilities through a partnership with PriceGrabber.com, the comparison shopping site. Visitors seeking comparison shopping tips on About.com can link easily to the PriceGrabber engine through the “Compare Prices” tab and find the most competitive prices online, a valuable feature and extension to the rich package of original content and related advertising found on every page of About.com.
The purchasing options enhance the product reviews, research, buying tips and top picks offered by the About.com Guides on everything from digital cameras to MP3 players to treadmills. Under terms of the partnership, PriceGrabber will be the sole provider of details on products, prices, stores and availability.
“We identified commerce functionality as an integral piece to the About.com user experience. This capability enhances the value of our Guides and complements the environment both the content and advertising play in by delivering a single package of targeted content,” said Peter Horan, CEO of About.com. “PriceGrabber is a logical next step that helps our users move from potential buyers to educated consumers who feel they’ve chosen the right product at the best available price.”
Currently, PriceGrabber provides comparative shopping information on more than 10.5 million products and is accessible throughout many of About.com’s 23 content channels, including Shopping & Style, Home & Garden and Health & Fitness.