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Online Advertising Is Booming

August 11, 2004 By

Online Advertising Is Booming US online advertising spending will hit $9.1 billion this year : $1 billion more than its previous high in the year 2000, at the height of the dot-com boom. According to eMarketer's just released report, Ad Spending in the US, after the precipitous 15.8% drop in 2002 for US online ad spending, the path back has been more like Lance Armstrong cycling the Alps in … [Read more...]

Online Advertising Is Booming US online advertising spending will hit $9.1 billion this year : $1 billion more than its previous high in the year 2000, at the height of the dot-com boom. According to eMarketer’s just released report, Ad Spending in the US, after the precipitous 15.8% drop in 2002 for US online ad [...]

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August 11, 2004 | 1 Comment | Read Story

Filed Under: PPC

Local Shopping Search Engine StepUp.com in Beta

August 10, 2004 By

Local Shopping Search Engine StepUp.com in Beta StepUp.com launched their local shopping engine today, currently in beta testing. On StepUp.com, web shoppers can easily find popular retail products near their current location. Additionally, StepUp.com offers merchants a way to easily list their products online, driving web shoppers to their physical locations. StepUp.com combines the benefits [...]

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August 10, 2004 | 3 Comments | Read Story

Filed Under: News

Local Targeting with Pay Per Click Ads

August 10, 2004 By

Local Marketing with Search Engine Advertising Internet advertising has evolved significantly over the years. In the beginning pop-ups were just that – pop-ups. When they open, you close them and move on. The original pop-ups are still there, but they have also evolved into interstitial ads – you know, those annoying versions that require some [...]

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August 10, 2004 | 3 Comments | Read Story

Filed Under: PPC

Napster Surges From Ashes of Roxio

August 10, 2004 By

Napster Surges From Ashes of Roxio Napster’s parent company, Roxio, told news services Monday that it will sell its consumer software division for $80 million and focus wholly on its Napster digital music business in the future. Rueters reports that Roxioplans to officially change its name to Napster, taking the brand of the onetime file-swapping [...]

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August 10, 2004 | 2 Comments | Read Story

Filed Under: News

Ask Jeeves Offers Weather Shortcut

August 10, 2004 By

Weather News Shortcut on Ask Jeeves The shortcuts keep coming from Ask. Enter the term “climate” before or after a city name at Ask Jeeves and a “Smart Search” box will appear at the top of the result list with “Seasonal Weather” info (average high, average low, etc.) for the the current month. A pull-down [...]

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August 10, 2004 | 4 Comments | Read Story

Filed Under: News

Google Gives IPO Bidding Deadline

August 10, 2004 By

Google Sets IPO Bidding Deadline Google’s IPO bidding registrations will close at 5 p.m. Eastern Daylight Time on Thursday August 12th according to Google. “The auction for shares of Google’s Class A common stock will commence soon thereafter,” Google said on its IPO Web site ipo.google.com. On the heels of reported Google IPO problems including [...]

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August 10, 2004 | 2 Comments | Read Story

Filed Under: News

FTC Blocks Windows Messenger Pop-up Advertising

August 10, 2004 By

FTC Blocks Windows Messenger Pop-up Advertising The Federal Trade Commission said on Monday they had reached a settlement with San Diego-based D Squared Solutions that bars the company from sending pop-up ads via Windows Messenger Service. D Squared Solutions had used a little-known Windows feature to serve unwanted pop-up ads to Windows Messenger users. Windows [...]

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August 10, 2004 | 4 Comments | Read Story

Filed Under: Search Marketing

Search Engine Marketing Budgets to Triple by 2009

August 9, 2004 By

Search Engine Marketing Budgets to Triple by 2009 Search engine marketing spending will nearly triple by 2009, according to a JupiterResearch study. The forecast, released today, sees the market for paid search growing 189% from $1.9 billion in 2003 to $5.5 billion in 2009. The sharp rise in the cost-per-click of paid search in addition [...]

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August 9, 2004 | 3 Comments | Read Story

Filed Under: Search Marketing

Google and Yahoo Settle Dispute Among IPO Plans

August 9, 2004 By

Google and Yahoo Settle Dispute Among IPO Plans Yahoo Inc. and Google Inc. today announced that the companies have resolved two disputes that have been pending between the companies. Under the terms of the settlement agreement, Google will take a license to U.S. Patent No. 6,269,361 and several related patents, held by Yahoo!’s wholly-owned subsidiary, [...]

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August 9, 2004 | 1 Comment | Read Story

Filed Under: Search Marketing

Blogs and The Business Marketing World

August 9, 2004 By

Blogs and The Internet Marketing World Blogs, along with RSS and news syndication, were the big talk this year at Search Engine Strategies and bloggers’ influence as opinion leaders has definitely turned some heads in the marketing world. Blogs are extremely current, contain newsworthy information, connect and influence disparate Web users, and can even successfully [...]

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August 9, 2004 | 4 Comments | Read Story

Filed Under: Search Marketing
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