Synergy, defined as “the working together of two things to produce an effect greater than the sum of their individual effects,” is a concept that can be implemented in search engine marketing. There are three main areas of search engine marketing, which include Search Engine Optimization (SEO), Pay-per-Click (PPC) and Paid Inclusion. The individual effects [...]

Ask Jeeves today announced it has closed the acquisition of privately-held Interactive Search Holdings, Inc. “The acquisition of Interactive Search Holdings is an important step in Ask Jeeves’ growth strategy. This acquisition doubles our market share and enhances our ability to compete in the fast-growing search market,” said Steve Berkowitz, CEO of Ask Jeeves. “We [...]

The Internet is the most widely used business tool in the world. In theory, it is the least expensive and most pervasive medium for global communications. At one time, the Internet was the exclusive playground of the technical minded, otherwise known as the “nerds” and the “geeks”. It’s not nearly as cool to be a [...]

Mozdex recently announced our ambitious project to build a search engine with global reach, modeled on open source technology. Mozdex will operate transparently, revealing the processes and methods used to create and manage our index. We will use this forum to give updates into the inner workings and creation of Mozdex. The Making of a [...]