Yahoo Searches Gain 3% of Market Share

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Hitwise has just released the summary of all U.S. searches conducted for four weeks ending March 27.  While we were not surprised that both Google and Bing’s market shares went down, what’s quite surprising is the fact that both Yahoo and gained a significant percentage of  all the searches.

Google search accounted for 69.97%, down from 70.95% in the previous month. Yahoo search increased to 15.04%, up by 3%, Bing search with 9.62% down by -1% and’s searches increased by 21% from 2.84% to 3.4%.

On a positive note, Google remains to be the greatest source of traffic to key U.S. industries, while Bing saw continued growth among search verticals.

Automotive, Business and Finance, Entertainment, News and Media, Shopping and Social Networking categories increased their share of traffic from search engines. Google’s upstream traffic was greater in Automotive, Shopping and Travel Categories. While Yahoo Search was big with the Automotive industry. Bing also enjoyed double-digit growth in the said three industries.

Arnold Zafra
Arnold Zafra writes daily on the announcements by Google,, Yahoo & MSN along with how these announcements effect web publishers. He is currently building... Read Full Bio
Arnold Zafra
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