Yahoo Class Action Lawsuit : Spyware & Typos

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Yahoo Class Action Lawsuit : Spyware & Typos

Brian Krebs at Washingtonpost.com has a rundown on a class-action lawsuit filed against Yahoo accusing Yahoo Search Marketing of syndication fraud – serving ads with questionable partners.

A class-action lawsuit filed Monday against Yahoo! Inc. and group of unnamed third-parties accuses the company of engaging in “syndication fraud” against advertisers who pay Yahoo to display their ads on search results and on the Web pages of partner Web sites. The suit claims that Yahoo displayed these advertisers’ online ads via spyware and adware products and on so-called “typosquatter” Web sites that capitalize on misspellings of popular trademarks or company names.

Potentially more explosive is the plaintiff’s claim that Yahoo regularly uses its relationship with adware and typosquatting sites to gin up extra revenue around earnings time, alleging that the company is conspiring to boost revenue by partnering with some of the Internet’s seamier characters.

One point of note is that Ben Edelman, who broke the YSM Spyware story, is one of the attorneys in the case.

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Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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