Search Marketing Losing Ground in Q2

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In a declining economy (or stagnant one,) seach engine marketing, or online marketing for that matter, has proven to be successful for many business owners, affiliate marketers, and individuals. To my surprise, “Advertiser counts for all three major search engines were flat to lower in Q2, with MSN’s active client count dropping nearly 20%, according to a report from AdGooroo

search marekting q2

Very important factors to point out from this report:

-Like MSN, Google’s also declined (-6.4%), while Yahoo’s increased slightly (+0.03%), holding on to its advertiser-base gains made over the past year.

-Trailing 12 month advertiser growth for Google, Yahoo, and MSN were -8.5%, +9.8%, and -6.7%, respectively.

-As the number of advertisers declines, so does the competitive pressure for higher bid prices

-AdGooroo views Google’s new AutoMatch algorithm as a response to (and tacit understanding of) this Achilles heel of auction-based pricing

Pablo Palatnik
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart software company by online retailers, for online retailers.
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  • Evan

    Looks like just some fluctuations…I mean if you look at it over time it should trend upwards as more people get online and search. How is it that there are less advertisers? Please elucidate for me…

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