Microsoft Puts $100 Million into MSN

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Microsoft has announced a $100 million investment in its MSN portal worldwide. $30 million will be diverted into ‘EMEA’ (Europe, the Middle East and Africa) the company has announced.

The investment is focused in attracting advertisers to the portal at a time when advertising, particularly on Web sites and by high-tech companies is drying up.

Ever aggressive, Microsoft has a slew of experimental new advertising formats it wants to try out on surfers including full-page ads that that appear while a Web page is being downloaded or ‘scratch-off ads’, that reveal themselves when brushed by the mouse pointer.

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Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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