Google to “Layer” Itself with Social-Networking Components

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According to an article in the Wall Street Journal, Google CEO Eric Schmidt plans to introduce social-networking elements this fall in “layers” instead a full-on product that has been called Google Me. After it’s not-so-successful Wave project and Orkut’s inability to catch on in the States, the search empire decided to take a new approach to making its name in the social networking scene.

Schmidt says they’re “trying to take Google’s core products and add a social component” and with the recent acquisitions of Slide, Angstro, and the $700 million offer for ITA. Google also hopes that Facebook will open its data to them so that they users can access that information to build their own Google network. Their video service, Youtube, will be on of the products to add social-networking components to its interface; usurers will be able to see what videos are being watched by their friends.

The CEO also said “Everybody has convinced themselves that there’s some huge project about to get announced next week. And I can assure you that’s not the case.”

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Free Online Auctions

    hi yvonne, nice article..and nice profile youve got there.

  • Nick

    I think face book is the best social networking site in the world for business as well as for entertainment.very nice face book.and now Facebook has comes on the mobiles this shows the popularity of Facebook. However in social marketing a company has the proper knowledge of online marketing as well as has proper knowledge to optimize it as well as improving the search engine ranking, also interaction of people is very important in soaicl networking site actually social marketing is very good for the small business..thanks for sharing such great tutorial…

  • socialstacy

    I'm sure Google Me will be successful but not as successful as Facebook. I think Google should really concentrate on fine tuning all their tools instead of concentrating heavily on a social network.