Google to “Layer” Itself with Social-Networking Components

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According to an article in the Wall Street Journal, Google CEO Eric Schmidt plans to introduce social-networking elements this fall in “layers” instead a full-on product that has been called Google Me. After it’s not-so-successful Wave project and Orkut’s inability to catch on in the States, the search empire decided to take a new approach to making its name in the social networking scene.

Schmidt says they’re “trying to take Google’s core products and add a social component” and with the recent acquisitions of Slide, Angstro, and the $700 million offer for ITA. Google also hopes that Facebook will open its data to them so that they users can access that information to build their own Google network. Their video service, Youtube, will be on of the products to add social-networking components to its interface; usurers will be able to see what videos are being watched by their friends.

The CEO also said “Everybody has convinced themselves that there’s some huge project about to get announced next week. And I can assure you that’s not the case.”

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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