6 Chinese Online Trends You Should be Anticipating in the Year of the Snake
With the new moon in February, the Year of the Snake will be upon us. Although it won’t have the fanfare of its Dragon forerunner,...
Develop A Social Media Presence That Customers Love: SMX Toronto Workshop
Two weeks ago we gave you a quick preview of what’s in store for attendees of the Search Marketing Expo Conference in Toronto, Ontario. But...
‘Dying Industry’ Raises Over $100 Million in 2012 – SEO is Not Dying
People love doom and gloom, and this is perhaps why so many blog posts and articles this year have pronounced the end of SEO at...
Social Media and Customer Service: Keep Your Loyal Customers Coming Back for More
Is your business providing the most responsive customer service possible? Consumers are making decisions every day based on social media interactions. Social platforms like Facebook...
Creating Awesome Content for Your Brand
Your brand is off to a great start with a professional design and a unique look, but until you’ve got it backed up with quality content,...
Google+ Surpasses Twitter to Become Second Largest Social Network
Last week, Global Web Index released its December 2012 study of Active Social Platform Usage. As expected Facebook remains on top with over 50% of...
Matt Cutts on Negative SEO
For the last several months there has been a great deal of discussion of negative SEO, what it is and how to counteract it. Matt...
The Value of Local SEO to Small Businesses
SEO can be challenging for small businesses. They must compete for the same market share against larger brands that often have more prestige, brand recognition,...
Blog Design That Rocks SEO
You’ve committed yourself to blogging on a consistent basis. The copy is readable, informative, and rich with important keywords. You are writing all of the...
A Conversation with Gary Henderson: Interactivity Digital Conference
Gary Henderson is the Founder and CEO of Interactivity Marketing. He has spent the last 11 years managing digital marketing in various capacities. He has...
How To Clean Up Bad Links and Establish Trust With Link Vendors
More and more clients are coming to me for audits because they have been harmed by low-quality linking efforts, either intentionally, unintentionally, or possibly as...
#SocialChat Discusses the Basics of Google Plus
On Monday, January 21st, Social Media specialists from all over the country gathered to pick up tips and tricks for maximizing Google Plus from guest...
RLSA: A Practical Use Case
Through the holiday season, I began using Remarketing Lists for Search Ads (RLSA, formerly known as RFSA or Remarketing For Search Ads), and now it’s...
7 eCommerce SEO Tips for 2013
Making eCommerce work is becoming increasingly difficult. Google wants to be the sole affiliate on the Web, and Amazon has gained so much market share...
Creating an Online Brand
What is the single most powerful tool a business can possess? There may be conflicting answers. I admit it is a wide open topic, but...
Twitter Struggled to Keep Up with Inauguration Traffic
Users of real-time communication giant, Twitter, experienced connectivity and access issues yesterday. Although there were no “fail whales” to be seen, page load errors for...
#SocialChat Discusses Hangouts on Air
Last Monday, Jan. 14th, social media marketing passionistas gathered from around the globe to discuss how to use Google’s Hangouts on Air. This week the...
Content Marketing Made Easy: 7 Blog Post Formats You Can Copy
While there’s no arguing with the fact that content marketing appears to be the “go to” promotional strategy for digital marketers in 2013, that doesn’t...
SEO Top Trumps: Know Who To Follow
With the vast amount of SEO content available on the Internet, how do you know what is valuable, what is relevant, who is knowledgeable, and...
Book Review: Think Like Zuck
What does it take to be a pioneer, a change agent, a success in business today? Do Mark Zuckerberg and other innovators like him have...
Check-in to Landing: What Flying Can Teach Us About SEO
For many of us, our jobs can involve quite a bit of travel. From client meetings to conference travel, a lot of time is spent...
How to Use Connectalytics to Compare ROI across Multiple Ad Networks at the Keyword Level
In the past, only Google AdWords has had cost data available within Google Analytics, making it easy to evaluate results like margin and ROI from...
Oh, Canada! Search Engine Journal Makes Its Way to Toronto
Just in time for spring to thaw the bitter Canadian cold, SEJ will be taking the show on the road to the Great White North....
Are You Searching for the Right Way to Manage Your Business?
In a day and age where the business world seems even more competitive, how would you describe your ability to manage your small business? With...
Guide to Bringing Your WordPress Blog Up to Today’s Google Algorithm Standards
Keeping up with Google’s ever-changing algorithm updates on WordPress blogs requires constant monitoring and adjustments, which many webmasters fail to keep up with. Following the...
#Facebook Search Impacts Business Pages
Yesterday Facebook CEO, Mark Zuckerberg, unveiled the next big step in the social network’s development. Soon Facebook users will be able the search within the...
3 Core Link Baiting Strategies for 2013
The search engines are always changing, but link baiting strategies never die. Here are the three core elements of an effective link bait campaign, which...
#Facebook’s Big Announcement: Search
The mysterious announcement that Facebook promised to make is a mystery no more. During a live media event at the Facebook headquarters in Menlo Park,...
Why You Suck At Social Media Networking
You heard social media networking was the key to an effective marketing campaign in today’s digital world and jumped on the bandwagon. So, where are...
A Conversation with Ekaterina Walter, Author, “Think Like Zuck”
Ekaterina Walter is a social innovator at Intel. A recognized business and marketing thought leader , she is a speaker and a regular contributor to...