About

Mark Tanner is the founder of China Skinny, a service helping western businesses better understand Chinese consumers. He has been in the marketing game since 1998 in North America, Europe, Australasia and most recently, China, with a short break in Africa paddling down the Nile. His company China Skinny provides a free weekly newsletter giving insights into Chinese consumers. Subscribe at chinaskinny.com.

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WeChat Marketing: Another Way to Reach China’s Affluent Consumers

China’s unprecedented growth is attracting businesses from all corners, hoping to cash in on 250 million middle class consumers. In three short decades, it has become...

Mark Tanner
5/2/2013
15K Reads
133 shares

SEO

6 Chinese Online Trends You Should be Anticipating in the Year of the Snake

With the new moon in February, the Year of the Snake will be upon us. Although it won’t have the fanfare of its Dragon forerunner,...

Mark Tanner
1/31/2013
1.6K Reads
58 shares

SEO

5 Reasons You Should Sell Online in China and How Best to Do It

Updated in 2016 to reflect current trends and statistics. Chinese consumers have broken the online world record again. Single’s Day on Nov 11, or ‘11,11’, saw...

Mark Tanner
11/21/2012
50K Reads
189 shares

SEO

8 Mistakes Too Many Businesses Make on Their Chinese Websites

The allure to gain millions of new customers made many Western businesses chase the highly prized Chinese consumers. While many have invested heavily in product...

Mark Tanner
9/11/2012
7.8K Reads
90 shares

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