China’s unprecedented growth is attracting businesses from all corners, hoping to cash in on 250 million middle class consumers. In three short decades, it has become...
With the new moon in February, the Year of the Snake will be upon us. Although it won’t have the fanfare of its Dragon forerunner,...
Updated in 2016 to reflect current trends and statistics. Chinese consumers have broken the online world record again. Single’s Day on Nov 11, or ‘11,11’, saw...
The allure to gain millions of new customers made many Western businesses chase the highly prized Chinese consumers. While many have invested heavily in product...