Claria opens up PersonalWeb

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Claria opens up PersonalWeb

From CNet:

“Claria on Monday released the beta version of PersonalWeb, an Internet tracking service that delivers content to subscribers’ personalized home pages. Each feed is based on the subscriber’s online habits and includes links to frequently used Web-based e-mail, search engines, news sources and Web sites. The subscriber’s PersonalWeb home page also includes consumer advertising tailored to that user’s online profile.”

Claria, formerly known as Gator, was/is (??) infamous for spyware and other intrusive practices; however, in the last year they’ve been doing a major backpedal and are trying to reinvent themselves. Again from the article:

“Claria, formerly known as Gator, claims in a statement that PersonalWeb does not collect and use subscribers’ personal information, and that RelevancyRank, its proprietary algorithm software that analyzes consumer behavior, does so anonymously.”

I don’t know…as someone who’s had to put her mom’s computer back together after Gator and friends crunched it, I’m not too eager to welcome Gator/Claria back with open arms. Time will tell, I suppose.

Wendy Boswell is the Editor for About Web Search and part of the New York Times Company.

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