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Free Advanced Link Training Lessons
One of the most advanced SEOs of all time, Bill Hartzer, is giving away free advanced link training lessons.
Google Recommends Using 304 Status Code To Conserve Crawl Budget
Google’s updated crawl budget documentation recommends serving a 304 response code to Googlebot for pages that haven’t changed.
Reviews, Reputation & Listings: The Local Signals AI Now Reads
Listing inconsistencies, review language, and third-party citations now decide whether AI assistants name your business. Fix them in this order before chasing AI visibility tactics.
EU Commission Article 50 AI Transparency Law Has Four Exemptions
The European Commission’s AI transparency law that has taken effect contains four exemptions from its AI labeling requirements.
Google’s Documentation Refresh Offers Ideas For SEO Content Updates
Google’s updated documentation refresh shows where to focus on when updating your own content for SEO.
What Opting Out Of Google’s AI Search Features Means Now
Google’s AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding.
Cloudflare’s PACT Is Not Live Yet – Decide Which Track Your Traffic Needs
Cloudflare and three rival browsers agreed on one protocol. That’s rare. It still only solves half of the agentic access problem.
Social Search Data For All, AI-Detected Pages Rank Lower – SEO Pulse
This week’s SEO Pulse covers expanded Search Console social reporting, Ahrefs’ AI-content ranking analysis, AI opt-out implications, and metadata guidance.
Google May Treat Search Box Pages As A Site Quality Issue
Google said that spammed search box pages may become a site quality issue and dealt with as if they were hacked.
WP Engine Partners With BigCommerce To Scale WordPress Stores
WP Engine announced Commerce Connect, a safe way for fast-growth brands to modernize and scale while preserving design, SEO, and user experience.
AI Search Isn’t Replacing Google, It’s Layering On Top – Similarweb Data
New Similarweb figures reveal how narrowly ChatGPT distributes its outbound clicks, and what that concentration means for publishers chasing AI referral traffic.
Google’s ‘Generative AI’ Search Console Data Is A Trap For Marketers
Eight weeks of AI Overviews data in Search Console reveals impressions without clicks, inflated position-one rankings, and misleading averages that can mask real traffic losses.
Entity Mapping Works On Google. Does Any Of It Reach ChatGPT?
A language model has no node to feed. Here’s why on-site entity work moves Google’s graph and never touches what the model learned.
Q3 AI Visibility: AI Citations, Brand Mentions & Content Refreshes That Work
Five articles explain why AI citations fluctuate, where they come from, what makes them persist, and how to audit content for stronger AI visibility.
European Search Strategy Goes Beyond Google & Bing
Treat Europe as one Google market, and you’ll miss Seznam, Ecosia, Zalando, and a regulatory layer that can close a door overnight.
How Perplexity Actually Picks Sources (I Read The Stream, Not The Answers)
Perplexity never skips the web, so every query is winnable. Here’s what its live answer stream reveals about citations, video, and local.
Google’s Open Knowledge Format Adds Five Trust Signals
Google announced version 0.2 of the Open Knowledge Format, introducing five new trust signals.
Google’s Mueller: Fix Conflicting Metadata, Don’t Test It
Google’s John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins.
Google’s Illyes Unsure On Shifting unavailable_after Dates
Google’s Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read.
AI Recognizes 96% Of Brands But Mentions Almost None, New Study Finds
Find out how AI accurately describes brands but struggles with visibility. Explore Victorious’ findings in this insightful report.
Google On SEO Impact Of URLs Injected By CMS Platforms
Google’s John Mueller explains the SEO impact of random URLs injected into web pages by CMS platforms.
AI Opt-Out May Cost Sites A Google Top Stories Spot
Google is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console.
The Future Of Search & AI: What I Learned From Google’s Latest Earnings Call
Is Google still a search engine? Its Q2 2026 earnings call suggests the answer is changing, and website owners should plan accordingly.
Google Search Results Still Rank Heavily AI-Flagged Pages
Data ties higher AI detector scores to lower positions and to fewer pages in Google’s index, though heavily flagged pages still rank in top 10.
Google Lost Its Scraping Case – Now You Have To Pick A Side On The Open Web
Google’s DMCA case against scraper SerpApi collapsed because SearchGuard protects ad revenue, not copyright. The same reasoning weakens every site’s anti-bot defense against AI crawlers.
Why Data Integrity Is The New Technical SEO: From Crawling To Trust
Agentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner.
Google SEO Test Shows What Happens In 5-Second Rendering Window
A new SEO test shows what happens when Google’s Web Rendering Service continues past five seconds: Google pauses time with a virtual clock.
Indexed Claude Chats Show Why Disallow Is Not Noindex
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.
How Publishers Can Monetize AI Visibility
AI sends barely any traffic, but the traffic it sends is twice as engaged. Here’s why publishers should care.
AI Video After Sora: 3 Updates You Should Make Before You Publish
Before your next AI video goes live: Audit disclosure against YouTube’s actual policy, produce below the ceiling, and name the human decision-maker.