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How to Combat Complaints Sites in Google : Open Discussion
Combatting complaints sites in Google results has become an ongoing issue for many companies, as consumer complaints from years ago can appear on the front...
Green Google Invests in Environmentally Friendly Plug-in Cars
Google has invested an undisclosed sum in two U.S. companies developing technologies for plug-in electric vehicles. The investment is a part of the company’s “RechargeIT”...
Microsoft’s Kevin Johnson – Casualty of the Failed Yahoo Deal?
As Microsoft announced a major reorganization, more particularly the splitting up of its Platforms and Services Division (PSD) into the Windows/Windows Live and Online Services,...
Source Ordered Content: SEO Benefits (and Drawbacks?)
Sometimes it’s very useful to return to basics and refine good old SEO techniques you might forget. SOC (“source ordered content” or “front-loading”) is one...
Google Decides to Make its Knol Site a Moderated Wikipedia
After seven months since it was announced, Google finally opens its Wikipedia-like web product KNOL to the public. I could understand why it took Google...
AOL Integrates Goowy Into Platform-A Widget Ads
AOLs Platform-A is now offering Goowy’s widget creation and management services as part of its widget distribution offering for advertisers. AOL purchased Goowy back in...
On-Site Geo-Targeting and Local Search Optimization
Previously, I have already touched upon tools that help in geo-targeting and compared their effectiveness. All of them are beyond your on-site optimization efforts: Setting...
Google Buying Digg for $200 Million.. Why?
Rumors are spreading all over the blogosphere that Google and Digg are talking acquisition again as Google will be buying Digg for $200 million and...
What’s the Real Benefit from Google Sitelinks?
In my previous post on the topic I summarized the theories behind Google Sitelinks. Now I would like to look into and also to ask...
Google Penalties and Building Trust : Ongoing SEO Task?
Google has been known to issue out all kinds of penalties over the years; even Search Engine Journal was penalized a while back (or our...
FireFox for SEOs: Working with Several FireFox Profiles
I do prefer FireFox over other browsers. This can be a matter of a habit but I don’t know any other browser that can be...
How Net Promoter Score (NPS) Can Differentiate Your Search Marketing Agency
Last month I attended a SEMPO New York networking event that featured an “In-House versus Agency” debate, in which the debaters argued the benefits of...
Tracking your Backlinks with Free Internal Analytics Tools
After my recent huge post on SEO tools was published, I promised to add the section for free online internal analytics services; but before that...
Icahn, Yahoo Settle Dispute, Carl Joins the Board
Finally, Yahoo’s woes regarding the proxy battle that Carl Icahn has waged against the Yahoo Board has ended. Both parties have agreed to settle the...
Yahoo Shareholder To Propose an Alternative Board
The Yahoo Plan B group, composed of 150 Yahoo stockholders with their 3.2 million Yahoo shares, are set to ask the current Yahoo leadership to...
As Yahoo Attacks Icahn, Legg Mason Vows to Support the Current Board
As Yahoo continues to urge its shareholders to support them in the coming annual meeting and to prevent Icahn from influencing their decision, here comes...
One Product – Two Same-Language Countries?
This is another geo-targeting case study I decided to discuss at SEJ. Say you have one product and you plan to target two same-language countries:...
Google’s Share of Search Ads and Earnings for Q2 Both Up
A lot of numbers relating to earnings, revenues and search advertising have just went out for all of us to consume. First we have this...
Yahoo Will Sell to Microsoft for $33 Per Share
Yahoo’s Jerry Yang has sent out an email to Yahoo shareholders disclosing that the company is willing to sell itself to Microsoft for $33 per...
Yahoo Urges Shareholders to Support the Current Board
Less than half a month to go before the dreaded Yahoo Shareholders’ meeting, Yahoo’s Jerry Yang and Roy Bostock sent a joint letter to the...
Microsoft and Yahoo Eye Time Warner’s AOL
We interrupt our regular coverage of the ongoing Yahoo-Microsoft tussle to focus on what could possibly be both companies’ fall back options. It seems like...
Optimizing For Hyphenated Words – What to Expect?
Like plural/ singular word forms, hyphenated terms also often pose a difficult SEO issues for us to solve – which version to use and optimize...
Google Gets a Lawsuit for Selling Ads on Parked Domains
Legal Attorney Hal K. Levitte filed a complaint before the U.S. District Court in San Jose Calif. against Google for allegedly serving his AdWords’ ads...
Outdated but Powerful Pages : How to Handle Them?
An interesting discussion over at SearchEngineWatch Forum covers the way(s) of treating out-of-stock product pages that cannot be of any use to a visitor but...
Microsoft Worries About the Google-Yahoo Search Ad Deal
Finally Microsoft issued a formal statement regarding the Google-Yahoo search ad deal. Brad Smith, Microsoft Corp. senior vice president and general counsel, questioned the legality...
Microsoft: “Our Proposal Did Not Include a Change of Yahoo Governance”
Microsoft issued a statement clarifying that their proposal last Friday, which Yahoo rejected on Saturday, did not include a change of Yahoo governance. Interestingly, Microsoft...
Google Now Displays Code Search Results as Search Snippets
Sometime in 2005, Google has launched the Code Search, a vertical search property that indexes and parses published source code on the web giving users...
Save 20% on Best of the Web Ads & Listings
Best of the Web is running a July offer which is giving its advertisers and online marketers 20% off of all BOTW.org advertisements, with the...
The GPhone May Not be Such a Myth Afterall
Last year tech sites were abuzz with rumors of the mythical Gphone – a mobile phone created by Google. Nothing came of it, and Google...
Keyword Research, Link Building & Linking Diversity
Excellent article by Dave Harry on the nuances of link building and keeping a diverse yet strategic keyword expansion plan in focus from the ground...