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Personal Branding: Me 2.0 Book Review

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Personal Branding: Me 2.0 Book Review

I have already reviewed one book previously, and thought that might be a good idea to share a new book with SEJ readers from time to time.

Me 2.0Today I am going to announce a new book by one of my friends Dan Schawbel, a well-known personal branding expert. I haven’t read the book yet because it is brand new but Dan emailed asking to announce the book and of course I agreed because I enjoy what Dan is doing.

The book is called Me 2.0 and it tackles personal branding in today’s Internet.

A few highlights from the book:

  • 4-step process for building a powerful brand (discover, create, communicate, maintain). 
  • Tips on using social media tools for personal empowerment and professional networking;
  • Tested advice on how to create an online and offline presence for career protection and self-promotion. 
  • Over 40 expert quotes from leaders including Don Tapscott, Guy Kawasaki, Penelope Trunk, and David Kirkpatrick of Fortune Magazine, among others. 
  • More than 70 research reports, three personal case studies and examples to give you a broader perspective on the topic.

I will definitely read the book (I am recently seriously into book reading because it’s spring and I have to spend much time outside with my new-born daughter away from my computer, so don’t be surprised if I start reviewing book after book soon).

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Ann Smarty

Brand amd Community Manager at Internet Marketing Ninjas

Ann Smarty is the blogger and community manager at Internet Marketing Ninjas. Ann's expertise in blogging and tools serve as ... [Read full bio]

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