Latest SEO Articles
Your source for all things search engine optimization (SEO), including breaking news, algorithm updates, guides, strategies, tactics, tips, trends, tools, and more!
The Evolution of the SEO Professional
“Build some links. Update your metadata. Optimize your site speed. Build some cool content. Have you heard about interactive infographics? They are the new thing!”...
The Search Engine Sandbox | Does it Really Exist?
I admit that I didn’t know this technical term existed till somewhat recently. The Sandbox. That’s what it’s called. The sandbox. Really. The sandbox is...
Foursquare Is Shifting Its Focus To Local Search, Releasing A New App Just For Check Ins
Foursquare announced their plans today to shift their focus towards local search, and release an entirely new app called Swarm just for check ins. According...
How to Perform a SWOT Analysis For Your Digital Brand
Learning Through The Example of SWOT Analysis: Nokia In “Encyclopedia of Management Theory” Eric Kessler wrote “companies that keep analyzing their strengths, weaknesses, opportunities, and...
Conversion Rate Optimization (#CRO) for Lead Generation Websites
Conversion rate optimization for lead generation websites is the process of identifying why visitors are not performing a predefined goal (whether converting by a phone...
Marcus Tober @Searchmetrics on “Search Experience Optimization”, Global SEO and Work/Life Balance
I recently caught up with Marcus Tober, CTO of Searchmetrics, at his new office in San Mateo, California, to discuss the global expansion of his...
5 Optimization Tricks That Are Always Overlooked
Optimizing an account can be quite a challenging task, but the process can be streamlined with a few often overlooked optimization techniques. This article will...
3 Uncommon Ways to Pump Up Traffic (When You’re Broke)
Modern digital marketing is easy. All you need to do is invest thousands and thousands of dollars in PPC, design, writers, infographics, and movie quality...
5 Churn Rate Myths to Stop Believing Now
If you’re going to make it your mission to track corporate metrics, churn rate is a great place to start. Unlike vanity metrics – like...
What Can Be Better Than Backlinks? I Can Think of Two Things I’d Rather Have
Many people think the more backlinks the better, and that is simply not true. If it were a matter of the more backlinks I had...
Blurring the Lines Between Search and Social: An Interview with Johnathan Siddharth
Everyday, different parts of the online experience work hand in hand. Technologies are straddling the lines, working across different channels, and forging identities that previously...
3 Times That Link Isn’t Worth It
If you’ve been building links for any amount of time you’ve probably realized that link building is a time-consuming, tedious, and often frustrating. Finding high-quality,...
STUDY – Webmasters and Online Marketers are Missing Out on the Power of Schema.org
Launched by Google, Microsoft, Yahoo! and recently adopted by Yandex, Schema.org is an initiative to standardize a set of tools to help webmasters incorporate structured data...
You Can Make a Difference: Panda/Penguin Art Auction to Benefit Dana @Lookadoo
As many of you know, in November of last year, one of the search industries most appreciated members, Dana Lookadoo, was in a freak cycling...
The Pros and Cons of HTML5: An #Infographic
One of the most important trends in web design has been the rise of HTML5, which is touted as one of the ideal languages of...
“The Desktop (not SEO!) is Officially Dead” and Other Matters: @annebot of @CircleClick
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three Pillars...
Marketing 101: How to Create a Successful Influencer #Marketing Plan
These days it seems like we’re in need of some unique marketing tactics, and although influencer marketing has been around for quite some time, it’s...
SEO 101: How Google Algorithm Changes Are Impacting #Marketing Processes
Ever notice how you have to go back and make changes to your website each time Google makes an algorithm change or adds a new...
The New Definition of Search Engine Optimization
I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of...
The Top 10 Responsive Design Sites For Mobile
Chances are that you’ve seen or heard a lot about responsive web site design lately. It’s a popular topic that is becoming a very big...
Matt Cutts Explains How Google Treats 404 and 410 Status Codes
Matt Cutts, Google’s head of search spam, answers a question about website status codes in his latest Webmaster Help video where a user writes in...
I Win, You Lose: Outsmart Your Competitors with a Better Backlink Audit
Backlink audits are a must for every webmaster or SEO professional and are the first step to developing any link building plan. A backlink audit...
Black Cats on Landing Pages and Other International SEO Concerns: The @SurveyMonkey Interview
Search Engine Journal has partnered with Searchmetrics to host a one-day, invite-only executive marketing event in San Francisco: SEO, Content Marketing, & Analytics: The Three...
Does Yelp Filter Positive Reviews if a Business Refuses to Pay for Advertising?
Editor note: This post continues the conversation of small business’ experiences with Yelp after SEJ’s Matt Southern wrote about their pending legal issues. The FTC...
How to Use Data to Prove the Value of SEO
It’s no secret: SEO is not a flavor of the month. Some people, however, still doubt its effectiveness. The cost of SEO has grown exponentially....
These Aren’t The Keywords You’re Looking For
Note: This post originated as a presentation that never was. At least not yet. Originally intended for Pubcon Vegas 2013, somewhere between completing it and...
Three Takeaways to Master The Art of Digital Visibility
A quick glimpse at the latest global Social, Digital & Mobile Statistics alone is enough to shatter any doubt about the importance of digital visibility. The days...
The Ultimate Guide to Linkbuilding in a Post-MyBlogGuest / Hummingbird / Panda World
Finally. The ultimate guide to end all ultimate link-building guides. Do you want to learn how to build relevant and high-quality links to your website,...
3 More Advanced Backlink Strategies Instead of Guest Blogging
Link building is about great content and finding ways to get the word out about it so that people can find it. The important thing...
AdWords Keyword Diagnosis Report: Diagnosis Statuses Decoded
AdWords provides a keyword diagnosis tool inside the user interface that few people know about, and even those who do use the tool may be...