Google’s organic and paid search results have been spotted on Yahoo this week in a test that has since been confirmed by Yahoo CEO Marissa Mayer, according to the New York Times.
Despite having an agreement in place with Microsoft’s Bing, Yahoo has the freedom to enhance its own search experience on any platform. Yahoo appears to be exercising that freedom as some searches are still triggering results from Bing, while others are triggering results from Google.
Yahoo was granted the freedom to innovate its own search business thanks to an amendment to the search partnership between itself and Microsoft earlier this year.
In addition, Microsoft and Yahoo can end their renewed agreement as of October 1st if they so choose. No doubt that will be dependent on the success of Yahoo’s testing of Google’s search results.
For those still confused by this whole thing, Yahoo serves its own search results most of the time, but also has the right to use the results of other search engines for up to 49% of its results.
So now when you search using Yahoo you’ll get its own results 51% of the time, Bing results at other times, and Google results some of the time.
Neither Google or Yahoo have discussed the terms of their partnership, other than to confirm there is some kind of an arrangement in place.
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