Content
The content marketing tips, strategies, trends, and updates you need to know to create, promote, and optimize high-quality, relevant, and engaging content for your audience.
How to Measure the ROI of Your Podcast
Unless your podcast is a passion project, making revenue should be your number two priority, the first being production of a podcast worth listening to. If you’re...
Why You Must Curate Content
Web content will surround us (I think it might even drown us). There will be more content than ever on the web, since the Internet...
Content Marketing’s Best Kept Secret: Create a Content Scoring System
When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going...
5 Hypnotic Mobile Native Video Content Marketing Methods
Mobile native video advertising has transformed content marketing world in a big way. Brands are clamoring to get their video storytelling in high gear following...
SEOlympics: Top Marketing Blogs of South Africa
What makes South Africa so interesting is that some 52 million people call it home. What makes it difficult is that there are 11 different...
This Month in #ContentMarketing: December
The basics of good content haven’t changed in the last ten years, but 2014 did bring a renewed focus on developing great content. As we...
How to Make Your Content Shine Online with John Boitnott #MarketingNerds Podcast
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In the latest Marketing Nerds Podcast, I had the chance to sit down with John...
How to Prepare Your Digital Marketing Strategy for 2015
It’s that time of year again, the time when you need to do your research and prepare your digital marketing strategy for the upcoming year....
5 Writing Habits that are Killing Your Content Marketing
Content marketing is certainly the golden child of 2014. Google has been slamming thin content for the last several years, but they cracked down even harder...
How To Create Compelling Web Content With Curation and Auditing
When it comes to customer connection and engaging your audience, every brand is faced with one key question: Where does my content come from? Content...
4 Ways to Make Your Ordinary Content Epic
Content marketing is making a resurgence. The good news is that SEOs and web marketers are now, more than ever, focused on producing quality content,...
New #MarketingNerds Podcast: Ways Content Can Help A Business SEO Presence with Julia McCoy
Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to...
How Video Reviews Can Help You Acquire More Customers: An Interview With Nate Kelly
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
5 Killer Tips for Conversational Blog Posts
Conversational blog post writing has been on the top of everyone’s to-do list since Google launched the Hummingbird update last year. At the time, we...
6 Blog Intros That Reel ‘Em In
When executed properly, a blog can be a great way to improve SEO, build your brand, and create ongoing customer loyalty. A well-executed blog is...
What High-Level Publishers Want From An Email Pitch
Are you wondering what the top sites like FastCompany, Slate, and Upworthy want from an email pitch? As someone who gets 5-20 pitches per week for...
The One Big Mistake Businesses Make With Content Marketing: An Interview With Jordan Kasteler
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
How To Get More Publicity For Your Business: Interviews With Two Experts
At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with two experts on PR and getting publicity: John Boitnott of Inc...
5 Tools That Can Help You With Your Content Curation Efforts
Imagine you’re driving to the grocery store one Saturday morning, you see a bright orange sign that reads, “Yard Sale” along the road, so you...
How To Market Your Podcast Online
So, you’ve decided to give this podcasting thing a try. After settling on a topic, purchasing the proper equipment, planned out your recording and even...
Wil Reynolds, Reddit, Content Over-Creation, and More: #StateofSearch 2014 Day Two Recap
Day Two at the Dallas-Ft. Worth Search Engine Marketing Association‘s State of Search conference was just as great as Day One: Sessions on social media, SEO, marketing,...
Leveraging Your Personal Brand To Achieve Business Goals: An Interview With Alex Houg
At Pubcon 2014 in Las Vegas I had the opportunity to sit down and talk to Alex Houg of BlitzMetrics about the importance of personal branding....
Creating Content That Leads to Sales: An Interview With Steve Floyd
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las...
SEOlympics: Top Marketing Blogs of The Central U.S.
Despite being a native of the Northeast, I’m definitely thrilled for the Kansas City Royals making the World Series. As a baseball fan, it’s always...
20 Ways to Curate, Find & Share Great Content to Engage Your Readers
Ever wonder how many content pieces get shared, re-tweeted, blogged about, posted, mentioned, you-name-it, on the Internet? Wired’s infographic from last year showed Facebook as...
How to be a Podcast Rockstar: Interview with Jo Anna Van Thuyne
July 2013 was a landmark time for podcasting: Apple announced that the iTunes store had reached a milestone of one billion podcast subscriptions. These one billion...
8+ Courses to Diversify Your Marketing Strategy Without Feeling Overwhelmed
Learning to become a better Internet marketer is a challenge: There’s so much information to discover and so many techniques to try! My list of free...
How to Leverage Your Existing Content for Podcasts
Re-purposing content has been a common practice for businesses for quite some time, but it’s usually more difficult to leverage your existing content for podcasts....
How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers
We wrote a post awhile back about email list building, and in the course of writing that post, we got the Christmas morning jitters. We...
Why Content Marketing Will Never Go Out of Style
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public...