How To Write Headlines That Get Shared: Interview With Syed Balkhi

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How To Write Headlines That Get Shared: Interview With Syed Balkhi

As part of our SEJ interview series, Syed Balkhi of OptinMonster joins us to discuss the basics of writing great headlines that get shared on social media.

The headline may be the most important part of your content because it’s what creates a first impression for the reader. If the first impression isn’t good enough, it may be the last impression because they might choose not to read any further.

Headlines are constantly evolving. You would never see the headlines that get shared now being used a few years ago. Here are some of the changes Syed is seeing:

Here are some key takeaways from the video:

  • People used to write headlines to please search engines, now writers are more focused on creating headlines to entice readers.
  • Headlines are now written more to trigger emotion because those are the types of headlines people will want to immediately share on social media.
  • To trigger emotion you frequently have to write headlines that exceed the suggested length of 50-60 characters. Some of the most shared articles now have headlines that exceed 100 characters.
  • Syed is seeing the length of a headline doesn’t really matter as long as it’s enough to trigger an emotion. The better the headline the more interaction it will get, which will in turn help you in the search engines.
  • Do what you need to do in order to trigger the curiosity of readers.

Please visit SEJ’s YouTube page for more video interviews.

John Rampton
John Rampton is an entrepreneur, full-time computer nerd, and PPC expert. Founder at payments company I enjoy helping people and am always online to... Read Full Bio
John Rampton
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  • Princewill

    Eye Popping headlines that’s what I Call it lol, Your headline should be catchy, it should incite interest in a reader but contain what’s not in the article….

    An article may have something worthwhile but without the right headlines it might not get the desired readership..

    All these are to be in place so as to get the best out of an article….Thanks for sharing on

  • Certifyself

    Headline is really, one of the best technique to make article attractive and when we write a good article and want to become it;s popular then title plays one of the important role….

  • Syed Qasim

    Syed Balkhi is experienced person of wordpress. He belongs to Pakistan. I’m big fan of him.

  • Packers and Movers In Chennai

    Yes you are correct Headline has a big role in any article without the proper and suitable headline the article not get the proper reader of Blog or article. Thanks for sharing this is very useful…Keep it up!!!

  • Sunday

    Emotions are key to making headlines shareable. Thus, it becomes necessary for the marketers to develop a skill of writing headlines that evoke emotions.

    Sunday – contributor

  • Michael Ng

    Writing in away you convey emotions out and sparks curiosity.
    Headlines that make readers think, how?
    How can he do it? How does it work? Curiosity works alot.

    There you go the evolution of writing.