AI Search
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Amazon Blocked Meta’s Muse, And Robots.txt Had Nothing To Say
Any website can write Amazon’s block-page sentence into its own terms. Spotting an agent that looks like a shopper is the hard part.
Shopify Extends WebMCP Into Checkout For Browser Agents
Shopify has extended its WebMCP tools into checkout, letting browser agents update a shopper’s checkout and place the order after the buyer confirms it.
AI Won’t Kill Us All, But It’s Rewriting How Marketers Have To Work
Better AI marketing starts with testing assumptions, aligning brand messaging, and building evidence into PR pitches before publishing.
Google Rolls Out AI Mode Info Monitoring To All Users Globally
Google is rolling out AI Mode’s information monitoring globally, with ongoing updates and suggested monitoring tasks in Search.
Anthropic Publishes Prompting Guidance For Claude Opus 5.5
Anthropic’s Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully.
Court Filing Quotes OpenAI Engineer: Users “Won’t Click” Links
A court brief quotes an OpenAI engineer saying users “won’t click” links and cites Microsoft data on lower CTRs in Bing Chat than in search.
The Generative AI Report Sucks – Let’s Make It Brilliant
Google’s Generative AI report shows visibility and nothing else. Layer commercial data and traffic dependency on top and you get real exposure.
Google Plans To Adopt UCP Draft Spec For AI Mode Hotel Booking
UCP has published a draft hotel booking specification, Google says it will adopt the open standard for AI Mode hotel booking over the coming months.
AI Workflows Outscored Human Translators In 4 Of 6 Content Types – China Benchmark Study
Stop evaluating “Chinese LLMs” as a category. A 774-output localization benchmark shows why model choice beats post-editing, and what to test yourself.
AI Agents Won’t Fix Bad Audience Data, They’ll Amplify It
AI models are everywhere. The data you feed them isn’t. Mallory Gray of Skydeo explains why audience signals, not mention counts, decide who buys.
Google Has Deployed A New AI Spam Detector Called SAFE
Google’s new system for catching AI content spam has already been deployed. This is why it may be a part of Google’s Spam Update.
Google AI Overviews Have More Links, But Not All Reach The Web
Google’s AI Overview links can lead to websites or AI Mode, and Search Console measures those interactions differently.
LLMs Are Time Machines That Don’t Tell You How Far You Went
AI answers strip out the signals people once used to judge them. Here’s why your content stack now misses in both directions.
Search Console Uses Block Flattening For AIOs, Forget Position & Focus On Outcomes
Block flattening can make weak AI Overview visibility look like a top ranking, so measure visits and conversions to assess search performance.
Google Announces New Query Fan-Out Framework: R4T-Diffusion
Google announced a new query fan-out framework that is described as ready for production-scale search.
AI Agents Will Game Your SEO Metrics, MIT & Stanford Research Points To The Risk
AI agents find the cheapest route to any target you set. Research from MIT and Stanford shows why SEO teams need metrics agents can’t fake.
Baidu Now Measures AI Citations: Here’s What SEOs Should (And Shouldn’t) Read Into It
Baidu’s new AI CTR divides clicks by citations, not impressions. Here’s why that matters and what else the AI Traffic Analysis report will show.
Which Data Sources Should You Care About For AI Search?
AI search pulls from more sources than most SEOs track. Here’s a tiered view of which data sources deserve your attention first.
Clients Want GEO, Freelancers Still Bet On SEO: Fiverr Survey
Fiverr’s holiday survey finds more of its search freelancers reporting rising GEO requests than Google-ranking requests, though most still back SEO long term.
3 Steps To Win B2B Brand Consideration, Day Zero Decides The Shortlist
Buying groups arrive with vendors already chosen. AEO cannot fix a shortlist formed months earlier. Three steps to build brand consideration before research begins.
How To Find The Sources Shaping AI Answers In Your Industry
Trendos’ Gintare Rimolaityte explains how to map AI citation sources by industry and engine, identify competitor gaps, and turn an audit into content and outreach...
Shopify CEO Warns AI ‘Slop Grenades’ Shift Work To Coworkers
Shopify CEO Tobi Lütke says unreviewed AI output is landing on coworkers. Freelance marketplace data shows demand for AI cleanup work rising elsewhere too.
Agentic Commerce Is Not The Next Voice Shopping, But It Is Still Unproven
Visa, Mastercard, PayPal, and Stripe name no live merchant. Google names three. Here is what the agentic commerce documentation still refuses to say.
How To Build Local Pages AI Systems Can Find And Trust
AI ranks passages, reads alt text, and cites whatever numbers you publish. Practical rules for local service pages from SEJ Live.
Research Shows Google AI Mode Sends Less Clicks & Is A Poor User Experience
Is Google lying about AI Search? New research shows AI Mode decreases clicks and it gives a poor user experience.
Checking A Page Is Part Of A Retrieval Pipeline For AI
No GSC for ChatGPT? Paste a distinctive snippet into a chatbot and ask for exact matches. If your URL comes back, retrieval isn’t your problem.
Your Brand Needs An AI Accountability Document, A School District Beat Big Tech To It
Turn AI guardrails into search assets with a school district’s template for published policies, named reviewers, and clear data protections.
Cloudflare Will Write Your Robots.txt, And It Has A Point
Bot Preference Sync sets AI crawler policy per category, not per crawler. Allow GPTBot and block Bytespider, and no setting describes what you do.
The State Of Search In An AI World: What Marketing Leaders Need To Know Now
Is a traffic decline actually hurting your business? Our State of Search 2027 shows how to tell and where to invest next.
Google’s AI Payment Pilot Vs. Cloudflare & Microsoft Models
Google, Cloudflare, and Microsoft are testing different models for paying publishers when AI systems access or use their content.