Generative AI
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
How Agentic Browsers Will Change Digital Marketing
With Microsoft, Google, and OpenAI leading the agentic shift, marketers face a new era of machine-mediated discovery and engagement.
Anthropic Research Shows How LLMs Perceive Text
Anthropic’s research explores how large language models perceive and structure text instead of simply producing it word by word.
Google Labs & DeepMind Launch Pomelli AI Marketing Tool
Pomelli, a Google Labs & DeepMind AI experiment, builds a “Business DNA” from your site and generates editable branded campaign assets for small businesses.
Why The Build Process Of Custom GPTs Matters More Than The Technology Itself
Strategic insights on building custom GPTs for SEO, focusing on product thinking, cultural nuance, accessibility, and aligning AI workflows with business outcomes.
The AI Search Visibility Audit: 15 Questions Every CMO Should Ask
Learn why an audit is essential for addressing the AI visibility gap and driving organic traffic to your site.
Trust In AI Shopping Is Limited As Shoppers Verify On Websites
An IAB report finds AI speeds discovery but adds steps, sending shoppers to retailers, search, reviews, and forums to verify details before buying.
Microsoft Locks In OpenAI Partnership Through 2032
Microsoft and OpenAI signed a deal extending Microsoft’s rights to OpenAI models through 2032, confirming a 27% stake worth $135B
AI Is Breaking The Economics Of Content
The decline of Wikipedia’s search visibility highlights a fundamental shift in content value driven by AI and changing user behavior.
OpenAI Flags Emotional Reliance On ChatGPT As A Safety Risk
OpenAI is telling companies that “relationship building” with AI has limits. Emotional dependence on ChatGPT is considered a safety risk, with new guardrails in place.
The Same But Different: Evolving Your Strategy For AI-Driven Discovery
The web is splitting between human and agentic experiences, but the foundations of SEO remain as essential as ever.
10 ChatGPT Alternatives You Can Try In 2025
Looking for ChatGPT alternatives? Discover the best options that offer video translation, prompt assistance, and more.
OpenAI Releases Shared Project Feature To All Users
ChatGPT’s shared projects feature is now available globally across all plans.
Microsoft Updates Copilot With Memory, Search Connectors, & More
Microsoft’s Copilot Fall Release adds new features, including search improvements, memory, connectors, and more, rolling out now.
Measuring When AI Assistants And Search Engines Disagree
As AI assistants shape how information is retrieved, hybrid search becomes the key to ensuring your content remains part of the conversation.
Google’s New BlockRank Democratizes Advanced Semantic Search
Google’s new BlockRank AI ranking method could make advanced semantic search accessible to everyone.
AI Assistants Show Significant Issues In 45% Of News Answers
A cross-market study of 2,709 AI-assistant responses found 45% had significant issues and 81% had some issue. Gemini had the most issues with sourcing.
Brave Reveals Systemic Security Issues In AI Browsers
Brave disclosed security vulnerabilities in AI browsers that could let malicious sites access user banking and email accounts.
OpenAI Launches ChatGPT Atlas Browser For macOS
OpenAI launched ChatGPT Atlas, a browser built around ChatGPT with unified search tabs, agent mode, and more. Available now on macOS.
The Impact Of AI Mode On SEO – Analysis Of 10 Studies
What do AI Mode studies really say about search behavior, visibility, and brand trust? Kevin Indig separates fact from hype in this research-driven breakdown.
Wikipedia Traffic Down As AI Answers Rise
Wikimedia says human pageviews are down after revising bot detection, citing AI search and social platforms as likely factors.
Review Of AEO/GEO Tactics Leads To A Surprising SEO Insight
A showdown between AEO/GEO versus SEO yields a surprising insight about AI visibility tactics.
Timeline Of ChatGPT Updates & Key Events
Key ChatGPT updates mapped for marketers, highlighting AI-driven trends that helped shape search behavior and visibility strategies.
Your Brand Is Being Cited By AI. Here’s How To Measure It
We used to measure rankings because that’s what we could see. Now, we’re measuring retrieval, the new proof of authority in AI-driven search.
Google’s John Mueller Flags SEO Issues In Vibe Coded Website
On Reddit, Google’s John Mueller reviewed a two-day “vibe-coded” Bento Grid Generator and listed fixes for crawlability, meta tags, hreflang, and structured data.
How Structured Data Shapes AI Snippets And Extends Your Visibility Quota
AI visibility now depends on semantics, not volume, and structured data determines how far your reach extends.
Are LLM Visibility Trackers Worth It?
Uncover the truth about LLM visibility trackers. Are they worth the investment for your brand’s online visibility and success?
Google Answers What To Do For AEO/GEO
Google’s Robby Stein explained what creators should consider in terms of AEO/GEO
Google Adds AI Previews To Discover, Sports Feed Coming
Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks.
28 Expert-Level Prompt Examples & Templates For SEO
Looking to turn an AI tool into a competitive SEO advantage? These expert-level prompts show where leaders can save time and sharpen strategy.
2026: When AI Assistants Become The First Layer
Google took 9 years to scale. ChatGPT does it in 4. The adoption slope is the wake-up call.