Google: Referral Traffic Doesn’t Increase Link Equity
When Google evaluates how much weight to assign to backlinks it doesn’t consider factors such as referral traffic or whether the link gets clicked on.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google’s Apps Work Different on iOS 15
Many of Google’s key apps work slightly different on Apple’s iOS 15. These are the changes you need to know about.
Google AdSense: Is It a Google Search Ranking Factor?
Why do some people believe AdSense is a ranking factor? Ads have nothing to do with organic ranking, right? Read our verdict here.
Facebook Has New Ways to Generate Leads & Connect With Customers
Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways.
How YouTube Recommends Videos
YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page.
Why Does Google Replace Page Titles?
Google reveals new information about the page title update and explains why it replaces some titles and not others.
Shopify Makes it Easy to Market to Specific Countries
Shopify is making it easier to optimize ecommerce stores for international markets all from a single Shopify site.
LinkedIn Pages Can Now Publish Long-Form Content
LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count.
YouTube Adds Traffic & Revenue Data to Mobile Analytics
YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue.
YouTube Expands Community Posts to More Creators
YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience.
Facebook & Instagram Topics to Watch For Q2 2021
A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data.
Facebook Reports Increase in Use of Digital Tools Among SMBs
Facebook reports the amount of small businesses using digital tools has increased globally, rising from 81% to 88% in the past six months.
Facebook Creates New Ways For SMBs to Access Funding
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups.
YouTube Adds 5 Features for Creators
YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters.
How to Make YouTube Videos More Advertiser Friendly
YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized.
Google Still Uses Original Page Titles For Search Rankings
Google’s John Mueller confirms a webpage’s original title will still be used for ranking purposes even when it’s replaced in SERPs.
Google News Sending Users Directly to Publishers’ Websites
An update rolling out soon to the Google News app will send users directly to publishers’ own webpages, rather than being sent to AMP pages.
Bing’s Content Submission API Allows Instant Indexing
After thorough beta testing, the Bing Content Submission API is now available to everyone. The tool notifies Bing when changes are made to a website.
Google Adds Presearch As A Default Option on Android in EU
Google is adding private, decentralized search engine Presearch as a default option on all new and factory-reset Android devices in the U.K. and Europe.
LinkedIn Removing Stories on September 30
LinkedIn stories are going the way of Twitter’s Fleets, as the company announces the feature will be removed at the end of September.
Google Adds New Shipping & Return Annotations in Search Results
Google is giving retailers the option to indicate in search results when they offer special promotions related to shipping and returns.
Google’s Not Fooled By Fake Lighthouse Scores
Google’s John Mueller tells SEOs that fake Lighthouse scores won’t help websites rank any higher in search results.
Google Reports Data Loss in Search Console
Google reports a data loss in Search Console in the month of August. As a result, you may see drop in your performance reports.
Google Reportedly Paying Apple $15B to Stay Default Search Engine
Financial analysts estimate Google is paying Apple $15 billion to remain the default search provider on the Safari browser.
How Instagram Ranks Search Results
Head of Instagram, Adam Mosseri, explains how the app ranks search results and shares a few Instagram SEO best practices.
Google’s Page Title Update is Dynamic and Reactive to Changes
As more new information comes out about Google’s update to generating web page titles, we learn it’s dynamic and will react to on-site changes.
Facebook Messenger Turns 10, Adds 4 New Features
As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues.
Google Confirms Update to Generating Web Page Titles
Google’s Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results.
Google Redesigns ‘How Search Works’ Website
Google has updated its ‘How Search Works’ website which contains information on how Google organizes, ranks, and tests search results.
Google Wants to Fix Page Title Rewrites
Google’s Danny Sullivan hears the criticism of the recent page title rewrite update and suggests a way that it could be improved.