Google Releases Updated Holiday Advertising Playbook
Google unveils updated holiday ad guide with new recommendations on AI, consumer behavior, and tools to help maximize shopping season results.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Google Unveils New AI Tools To Help Advertisers This Holiday Season
Google unveils AI tools to help retailers optimize holiday ad strategies and engage shoppers.
Google On Trial: Antitrust Allegations Advance
U.S. District Court greenlights key antitrust lawsuits against Google, potentially paving the way for changes in digital advertising.
Google Analytics 4 Gets Regex Filtering For Customized Reporting
Google Analytics 4 enhances filters with new match types like regex for more customizable, precise data segmentation.
Brave Search Breaks Free Of Bing With Standalone Image Index
Brave Search rolls out independent image and video search, freeing itself from reliance on Microsoft and Google.
Google’s Responsive Search Ad Guide: Navigating AI In Advertising
Google has released a comprehensive guide highlighting AI’s role in optimizing Responsive Search Ads for better ad performance.
GA4 Updates: New Features To Assist App Marketers
Google unveils new Google Analytics 4 features to help app developers understand users and boost campaign performance.
Google Speeds Up AI Summaries, Adds More Visuals To SGE
Google unveiled new AI capabilities for SGE to provide quicker summaries, more visuals, and context.
YouTube Rolls Out 6 Creative Tools For Shorts
To inspire creators, YouTube is enhancing Shorts with new creative tools for collaboration, discovery, and editing.
AdRoll & WooCommerce Partner To Offer Unified Marketing Solution
AdRoll partners with WooCommerce to offer ecommerce merchants a unified marketing platform.
The Impact of AI On Jobs: An Interview With Dr. Craig Froehle
In an interview with SEJ, Professor Froehle discusses AI’s role in reshaping jobs, emphasizing continuous learning and responsible AI practices.
WooCommerce Targets 15% Web Share After Explosive Growth
WooCommerce CEO outlines growth strategy and upcoming enhancements for leading e-commerce platform.
Google Assistant To Receive Generative AI Overhaul
Google is revamping Assistant with new generative AI similar to ChatGPT and reorganizing teams to work on the product.
Google: Linking To Authoritative Sites Won’t Help SEO
Google’s John Mueller: Linking to high-authority sites doesn’t help search rankings. Focus on useful links that benefit users.
Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights
Alphabet’s latest earnings call provided insights into how Google is leveraging generative AI to evolve its flagship Search product.
Success Of Four-Day Workweek: An Interview With SEJ CEO, Jenise Uehara
New study shows companies maintain reduced hours and boost performance with a four-day workweek, supported by SEJ CEO Jenise Uehara’s experiences.
OpenAI Shuts Down Flawed AI Detector
OpenAI discontinues AI text detection tool after criticism over inaccuracy.
Google Boosts Ecommerce Analysis In GA4 With 30 New Metrics
Google Analytics 4 expands ecommerce analysis with 30 new dimensions and metrics in custom report builder.
Google: Don’t Choose Cheap TLDs, Avoid Spam Risks
Google advises against cheap TLDs due to spam risks, says TLD keywords don’t improve SEO.
Google’s On Domain Name Selection: Branding Over Keywords
Google’s Search Relations Team advises that domain name choices should prioritize long-term branding over keyword-centric SEO strategies.
ChatGPT Gets A Memory: New Feature Remembers Your Preferences
OpenAI introduces custom instructions for ChatGPT, allowing it to remember user preferences and provide personalized responses.
Microsoft Doubles Down On AI To Transform How People Work & Search
Microsoft unveils new AI features for Bing, Microsoft 365 to enhance consumer and business search, productivity, and data insights.
Google’s Tips To Enhance Your Business Reputation & Trust
Google offers a checklist for businesses to build customer trust through establishing legitimacy, transparency, reputation management, and professional design.
Meta Enhances Video Capabilities On Facebook
Meta enhances Facebook video tools, centralizes content in new Video tab, and deepens integration with Instagram Reels for wider reach.
Brave Browser Under Fire For Alleged Sale Of Copyrighted Data
Brave browser faces criticism for allegedly selling copyrighted data for AI training, sparking debates on ethical data usage and transparency.
ChatGPT Boosts Productivity 40% For Writing Tasks [STUDY]
New study finds ChatGPT increases productivity 40% for professionals doing common writing tasks but broader economic impacts remain unpredictable.
Underneath Google’s Bard AI: A Peek Into The World Of Human Training
Contractors under pressure and low pay crucially shape Google’s Bard AI chatbot, raising concerns over AI product quality.
Is ChatGPT Getting “Dumber”? Usage Drops As Users Complain
ChatGPT’s viral popularity wanes as website traffic and downloads drop; users complain AI chatbot’s performance is worsening.
Google Bard Expansion: New Features, New Languages, New Countries
Google Bard rolls out major expansion with new features, languages, and availability in additional countries.
Google Launches NotebookLM – An AI Note-Taking Assistant
Google unveils experimental AI notebook NotebookLM to summarize documents, answer questions, and generate ideas.