Google Introduces New Data Privacy Technology for Advertisers
Google introduces confidential matching, a new privacy technology for advertisers using secure data processing.
About
See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at Search Engine Journal, where he’s covered Google, SEO, and AI for over 13 years.
Articles
Google Adds Spam Warning To Indexing API Documentation
Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse.
Google Integrates Wayback Machine Links Into Search Results
Google integrates Internet Archive’s Wayback Machine into search results, enabling easy access to older versions of webpages.
Google On When Not To Worry About Traffic Fluctuations
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations.
Google Expands Video Structured Data Options With New Property
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results.
Google Chrome Drops Support For First Input Delay: What It Means
Chrome ends support for First Input Delay metric, pushing developers to adopt holistic Interaction to Next Paint metric.
Meta Announces Updates To Business Tools Affecting Advertisers
Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
Reddit’s Strategy To Attract Advertisers: Interest-Based Targeting
Reddit’s VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience.
15 Project Management Tools For SEO Professionals
Find the perfect project management tool for your SEO team. Compare the pros and cons of 15 platforms and optimize your campaigns.
Google Analytics Update: Plot Up To Five Metrics At Once
Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking.
Mediavine Bans Publisher For Overuse Of AI-Generated Content
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns.
Google Users Warned Of Surging Malvertising Campaigns
Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn.
Google May Unify Schema Markup & Merchant Center Feed Data
Google wants to unify structured data markup and Merchant Center feed data for consistent product listings across shopping experiences.
YouTube Rolls Out New Shorts Thumbnail Editing Features
YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload.
Google’s AI Overviews Slammed By News Publishers
Google’s AI Overviews face criticism from publishers, who fear traffic loss. News outlets adapt as search evolves towards AI-generated answers.
Google To Upgrade Video Action Campaigns To Demand Gen
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.
Google’s August Core Update Rollout Completed
Google confirms the August core update has finished rolling out, taking 19 days to complete.
Google Gemini Now Accessible From Chrome Address Bar
Google integrates Gemini AI into Chrome’s address bar, expanding user access to AI assistance while web browsing.
Google Relaunches AI Image Creation With New Safeguards
Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality.
Yelp Sues Google Over Local Search Dominance
Yelp sues Google for antitrust violations in local search, alleging monopolistic practices that harm competition and consumer choice.
Google Introduces New Consent Management Tools For Advertisers
Google introduces integrated consent management setup across its ad platforms, partnering with four CMPs to simplify privacy compliance for advertisers.
Google Rolls Out Tag Diagnostics Tool To Improve Data Quality
Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms.
YouTube Rolls Out Paid Courses To More Channels
YouTube expands course creation feature, allowing more creators to offer paid educational content and unlock new revenue streams.
Google Introduces New AI Features For Retailers Ahead of Holiday Season
Google introduces AI-powered features for retailers, aiming to boost efficiency during the shortened 2024 holiday shopping season.
Google To Replace Classic Merchant Center By September
Google to replace Merchant Center with new version by September, introducing AI tools and unified management for online and local listings.
Google Now Uses Open Graph Title Tag (og:title) For Title Links
Google adds og:title to sources for generating search result titles, expanding use of Open Graph data beyond social media.
How You Can Measure Core Web Vitals
Discover how to improve your website’s Core Web Vitals and enhance user experience. Find out how to measure loading speed, interactivity, and visual stability.
Google Confirms AI Overviews Affected By Core Updates
Google’s John Mueller confirms core updates impact the search engine’s AI-powered overviews.
13 Steps To Boost Your Site’s Crawlability And Indexability
Discover 13 practical steps to enhance website crawlability and indexability. Improve your site’s visibility in search results.