About

Matt Southern has been the lead news writer at Search Engine Journal since 2013. With a degree in communications, Matt has an uncanny ability to make the most complex subject matter easy to understand. When he’s not ferociously following and covering the search industry, he’s busy writing SEO-friendly copy that converts.

I am awesome at

SEO, International SEO, Mobile SEO, Technical SEO, Local Search, Content Marketing, Blogging

Favorite Tools

SEMRush, Ahrefs, Yoast, Google Analytics, UberSuggest, Google Keywords Planner, Canva, Google docs, Trello