5 Ways Twitter Analytics Can Make You A Better Marketer
Twitter caused quite the stir a few months back when it unveiled its long-awaited analytics platform. For hardcore tweeters, Twitter Analytics offers a tantalizing glimpse...
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These 7 New AdWords Tools and Features Will Change Your Campaigns Forever
Getting ahead of the curve can give you the competitive edge to outperform your competitors. Here are 7 new AdWords features you should check out...
5 Ways to Get 10x More Retweets on Twitter
We have a pretty good idea of Twitter best practices: post regularly, don’t overuse hashtags, keep your tweets short enough for retweets, etc. We even...
Goodbye, AdWords Destination URLs: Everything You Need To Know About Upgraded URLs in AdWords
Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less...
How to Get Featured in Mashable
As one of the most popular online news sources in the webaverse, Mashable is a force to be reckoned with. Getting a post on Mashable...
The Art of Influencing: 29 Tactics to Get What You Want From Others
As marketers, we are used to trying to influence people to make a purchase, but what about when you want to influence someone to do you...
The Bing Ads Mobile PPC Roadmap: This is Not Your Desktop Strategy
Dozens of studies predict this will be the year mobile search will finally overtake desktop. In fact, for certain types of searches, mobile is already...
9 Ways Content Marketing Can Save Your Doomed Facebook Page
Facebook has announced starting January, they will be ramping up efforts to inflict even harsher punishments on brands for posting too much promotional content. Facebook’s...
7 Places to Learn to Code – for Free!
Over my 10-year internet marketing career, my biggest personal competitive advantage was having an electrical engineering degree and being comfortable doing coding. Nowadays, you don’t...
What They Don’t Tell You in School About Being an Entrepreneur
Past generations might find today’s vision of the American dream unrecognizable. While the American dream was once composed of white picket fences and a comfortable...
Is Ello the New Facebook Killer or a 15 Minute Fame Flame?
It’s time to say “ello” to the new social network in town. Dubbed the “anti-Facebook,” the Internet is abuzz with news of the new social...
6 Lead Generation Strategies From Fast-Growing Startups
I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is...
The Top 10 Best PPC Hacks … Ever!
AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform...
13 Great Free Paid Search Resources
It’s always tough being a beginner. It’s hard to know where to start, what to learn, and where to go for help. To aid those...
13 Ways to Beat the Facebook Algorithm
Over the past year, Facebook has been rolling out algorithm updates that have resulted in decreased visibility for business’s organic page posts – in March, it looked...
This Week’s Upgrades to Google’s Keyword Tool: What You Need to Know
Keyword research is a critical component in every successful paid search strategy. In fact, our internal data shows that search marketers spend nearly 25% of...
10+ New Features Coming to AdWords: What You Need To Know
Advertisers have been running scared ever since Google announced that they’d be releasing some big new changes to the AdWords platform on April 22. Now...
Everything You Know About Conversion Rate Optimization is Wrong via @Wordstream
Conversion is a key element in your paid search strategy; after all, if you’re not actually turning lookers into buyers at a high rate, what...
Search Query Data in AdWords Isn’t Dead: Here’s What Actually Changed
If you’ve heard the buzz about paid search query data being stripped out of Google AdWords, you may understandably have questions and concerns. But what...
Content Promotion: The Difference Between Brands with Fans & Anonymous Content
Google has been using some pretty effective scare tactics to warn marketers off link building lately. Scalable link building – even tactics that used to be seen...