SEO Vs. PPC: Pros, Cons & Differences
Wondering if your business should prioritize SEO vs PPC? Read on to see how both strategies can fit into your holistic digital marketing strategy.
Brooke Osmundson
Director of Growth Marketing
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Brooke serves as the Director of Growth Marketing at Smith Micro Software, with over 10 years of paid media experience. She helps the business grow their digital strategies using tactics from paid search, social media, programmatic marketing, and more. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc.
Brooke has been featured in several international marketing publications, including The Journal of Digital & Social Media Marketing and Econsultancy. She’s spoken at countless industry conferences and events including SMX, PubCon Pro, MnSearch, Zenith, and Agents of Change. She’s also contributed to multiple US Search Awards winnings for “Best Use of Video in a Search Campaign” and “Best Use Of Search – B2B”.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Articles
Google Performance Max: Everything You Need To Know
Learn everything you need to know about Google’s most automated and prioritized campaign type, Performance Max.
An In-Depth Guide To Google Ads
Learn what Google Ads is, how it works, and best practices to achieve optimal results in your digital marketing campaigns.
Microsoft Ads Announces New Bid Strategies For Audience Ads
Microsoft adds support to two automated bid strategies to the Microsoft Audience Network. See how these can positively impact your campaign performance.
Microsoft Announces pubCenter For Website Monetization
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution.
How Proper PPC Management Can Save You Money
Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for.
5 Google Analytics Reports Every PPC Marketer Needs To Know About
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Organic vs. Paid Social Media: How To Align Your Strategy
Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.
Cracking the PPC Code for Tech Brands: 5 Strategies You Need Now
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.
Mastering App Install Campaigns To Achieve More Impactful Results
These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns.
What Are Good Google Ads Benchmarks In 2023? [STUDY]
See how your Search campaign’s performance measures up against the latest 2023 benchmarks from Wordstream by LOCALiQ.
Why Your PPC Leads Keep Failing to Convert
It’s easy to blame PPC when leads aren’t converting to customers. But there are many reasons outside of PPC that this problem exists.
Microsoft Announces Agreement With Httpool by Aleph
Microsoft announces its newest global partnership with Httpool by Aleph, enabling advertisers in select European markets to leverage localized experts and resources for campaign planning.
Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns
Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023.
5 Best Google Ads Alternatives To Diversify & Grow
Diversifying your ad platform strategy is crucial for growth. Read on to discover top alternative platforms to Google Ads.
The Complete Guide To Google Ads Lead Forms Assets
Learn how to incorporate and optimize Google lead form assets into Search, Display, Discovery and YouTube campaigns.
What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
The Norwegian order imposed a three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023.
Google Clarifies Value-Based Bidding In Week-Long Social Series
Check out the weekly series on value-based bidding that Google Ads Product Liason, Ginny Marvin, provided to marketers last week.
Google Ads Liason Addresses AI In AMA Session
Ginny Marvin, dedicated Google Ads Liason, answered advertiser questions in a AMA session hosted by the Paid Search Association.
Microsoft Announces Platform Name Changes Amidst Market Acceleration
Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms.
The Trade Desk Launches New Programmatic AI Platform
The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.
Google Ordered To Sell Off Part Of Ad-Tech In EU Ruling
A two-year investigation in the EU comes to a close, ordering Google to divest portions of its ad tech business.
Google Ads To Update Trademark Policy Worldwide
Google Ads announced a significant worldwide update to its trademark policy. Read on to see if your brand will be affected.
Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform
Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.
Google Ads Tutorial: Using Automatically Created Assets For Ad Creation
Google’s recent automatically created assets feature takes the copy writing headache away for advertisers. This tutorial breaks down how and when to use it.
Google Unveils Digital Marketing Playbook Amidst Privacy Changes
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.
Google Ads Requirements: Update For EEA & UK
Find out if Google’s newest requirement in the EEA and UK affect your existing Consent Management Platform and ad serving eligibility.
Google To Remove Inactive Accounts
Google will start removing inactive accounts that have been dormant for two years. Read more about the policy change and implications.
What Is A Digital Marketing Strategy? 5 Steps To Create One
Don’t confuse short-term tactics with an overall strategy. Create a successful digital marketing strategy for the long run with these five steps.
Google Ads Tutorial: Setting New Customer Acquisition Goals
This step-by-step tutorial teaches how to successfully set up the new Google Ads customer acquisition goal for new and existing campaigns.