AOL & Blinkx Search Partnership

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AOL & Blinkx Search Partnership

Last week when AOL announced its relationship with Blinkx I thought, “Why are they partnering with Blinkx given Truveo and SingingFish?” It appeared to be some sort of implied statement regarding potential limitations of those engines in the video search context.

However, AOL subsequently clarified with me that the Blinkx relationship is about Blinkx’s specific vertical search capabilities and not about video per se for its “Study Buddy” homework site for kids:

“Powered by technology partner blinkx,’s unique search functionality also organizes results by media type to best meet assignment source requirements.”

Here’s the release.

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local marketplace.

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