Social Media Optimization is defined by Wikipedia as a way to optimize websites so they would be more easily connected or interlaced with online communities and community websites. For example allowing RSS feeds, easier linking, incorporation of third party community functionalities like Flickr photo slides and galleries or YouTube videos.
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If you have not heard of these two, keep your eyes on them because their company, ACS, is pumping out all kinds of SMO & SEO oriented tools and services which will become a mainstream part of the online marketing world.
Here are the SEJ reader rankings of the blogs which were nominated in the Social Media Optimization Blog category: