Local Search
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
AI Assistants Are Choosing Local Businesses For Your Customers
AI assistants narrow local searches before customers reach a website. See how Google builds those answers and which local signals businesses can optimize.
Reviews, Reputation & Listings: The Local Signals AI Now Reads
Listing inconsistencies, review language, and third-party citations now decide whether AI assistants name your business. Fix them in this order before chasing AI visibility tactics.
Emergency Brand Audit: What AI Says About Your Locations
GatherUp’s Annie Jackson and Jason Wertham show how to audit what ChatGPT and AI Overviews say about your locations, and which inputs change the answer.
AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers.
Apple Maps Ads Ban Home Services, Crypto ATMs, Bail Bonds
Apple Maps ads ban home services, crypto ATMs, and bail bonds. Learn which businesses qualify and how advertisers can prepare for the rollout.
Google Business Profiles Showing Empty Review Dashboards
Some Google Business Profile dashboards show “no reviews yet” even though public review counts remain visible on the live listing.
Local Marketing Is Too Complex: What the Data Says & What To Do
Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization framework.
Multi-Location SEO: How To Win Google & AI Search Visibility At Scale
Search visibility has fragmented beyond Google into AI assistants, social platforms, and navigation apps, requiring new strategies for multi-location brands.
The Complete Guide To Local SEO For Multiple Locations
Modern local SEO strategies for multi-location businesses, covering entity clustering, AI optimization, and advanced Google Business Profile management techniques.
How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy
Find out how a robust review generation strategy boosts your business’s chances with AI recommendations in local searches.
The Review Gap: Finding Client Opportunities In Competitor Feedback
Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings.
Google Is Adding Business Profile Tools To The Gemini App
Google is adding a direct Google Business Profile connection and Business notebooks to the Gemini app, rolling out this month.
Google Ask Maps Updates – How They Impact Your Business Profile
Google’s Ask Maps transforms local search by requiring complete business profiles to answer complex queries with multiple conditions.
Google Analytics Is Adding Google Business Profile Data
Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports.
How Reviews Drive Business Results Beyond Marketing
A study found star ratings alone didn’t predict small business performance. Active ORM did. Here’s what that means as AI narrows local visibility.
How To: Optimize Your Small Business For AI-Powered Search
Ensure your business stands out in AI Search results. Get proven strategies to improve your online presence effectively.
Modern Local SEO & AI Visibility: How To Get Clients Into AI Results
Unlock the secrets of local SEO and enhance your business visibility in AI recommendations through effective keyword research.
Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next
Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review.
How To Build Local Pages That Win In AI-Powered Search
Unlock the power of local SEO. Discover how to build authoritative pages that improve your visibility in AI search results.
The 90-Day GEO Playbook for Local Search: How To Show Up When AI Does The Searching
Explore the impact of GEO on consumer behavior and how AI-powered search is changing marketing strategies for local businesses.
The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor
Businesses that treat GBP as a live engagement channel are outperforming competitors still relying on outdated “set it and forget it” tactics.
Google Discover Core Update Data: Local Publishers Lost Reach
New third-party data shows local publishers lost national reach after Google’s Discover core update.
Google Maps Launches AI Conversational Search With Ask Maps
Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S.
Local GEO & AI Search: A 90-Day Plan to Make Every Location AI-Ready
Learn how to boost visibility for each location in your network. A practical 90 Day Plan can make your brand AI-ready.
Local AEO Best Practices for Small Businesses in 2026
Discover what visibility on Google means for small businesses as AI assistants control which options customers see and choose.
How Will AI Mode Impact Local SEO?
Google’s shift to AI Mode reshapes local SEO by elevating entity authority, verified data, and structured facts as the defining drivers of visibility.
Google Maps Lets Users Post Reviews With Nicknames
Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally.
From Listings to Loyalty: The New Role of Local Search in Customer Experience
Unlock the power of local search to attract more customers. Elevate your marketing strategy with effective local search techniques.
Google Adds AI Shopping Tools Across Search, Gemini
Google is rolling out AI shopping updates across Search and Gemini, including conversational queries, agentic checkout, and AI-powered local business calling.