Local Search
Learn the latest trends and tips that will help your local business grow using local search optimization, local marketing, and local advertising.
Google On What’s Next In AI Search + 5 Local Marketing Strategy Fixes
Google and Uberall explain how to improve local AI-search readiness through accurate Business Profiles, relevant content, review responses, and location-level measurement.
How To Build Local Pages AI Systems Can Find And Trust
AI ranks passages, reads alt text, and cites whatever numbers you publish. Practical rules for local service pages from SEJ Live.
How To Connect AI Search Visibility To Local Leads
Sean McCrohan and Steve Wiideman explain how citation clicks, calls, prompt libraries, and customer language can connect AI discovery to local leads.
Google Search Redesign, Business Profile Post Views – SEO Pulse
Google redesigned Search results across the EEA, Business Profile posts get view counts again, and ChatGPT Shopping now leans harder on product feeds.
Google Adds Post View Counts To Business Profiles
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.
How Local Businesses Can Build Visibility In AI Search
Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search.
5 AI Models, 4 Signals: What 120K Mentions Reveal About Multi-Location SEO
Explore how multi-location businesses can optimize for AI models like ChatGPT and Gemini. Learn the key factors for success.
AI Assistants Are Choosing Local Businesses For Your Customers
AI assistants narrow local searches before customers reach a website. See how Google builds those answers and which local signals businesses can optimize.
Reviews, Reputation & Listings: The Local Signals AI Now Reads
Listing inconsistencies, review language, and third-party citations now decide whether AI assistants name your business. Fix them in this order before chasing AI visibility tactics.
Emergency Brand Audit: What AI Says About Your Locations
GatherUp’s Annie Jackson and Jason Wertham show how to audit what ChatGPT and AI Overviews say about your locations, and which inputs change the answer.
AI Overviews Now Answer Most Local Searches – How To Get Your Business Cited
AI Overviews are outpacing local packs across 15+ markets. Here is what location pages need to stay visible in AI-generated answers.
Apple Maps Ads Ban Home Services, Crypto ATMs, Bail Bonds
Apple Maps ads ban home services, crypto ATMs, and bail bonds. Learn which businesses qualify and how advertisers can prepare for the rollout.
Google Business Profiles Showing Empty Review Dashboards
Some Google Business Profile dashboards show “no reviews yet” even though public review counts remain visible on the live listing.
Local Marketing Is Too Complex: What the Data Says & What To Do
Learn how multi-location brands fix complex marketing & GBP challenges with an AI layer and a 4-step local optimization framework.
Multi-Location SEO: How To Win Google & AI Search Visibility At Scale
Search visibility has fragmented beyond Google into AI assistants, social platforms, and navigation apps, requiring new strategies for multi-location brands.
How To Build an AI Trust Signal Strategy That Doubles as a Review Generation Strategy
Find out how a robust review generation strategy boosts your business’s chances with AI recommendations in local searches.
The Review Gap: Finding Client Opportunities In Competitor Feedback
Competitor reviews reveal customer language, service gaps, and positioning opportunities that most SEOs overlook when focusing only on ratings.
Google Is Adding Business Profile Tools To The Gemini App
Google is adding a direct Google Business Profile connection and Business notebooks to the Gemini app, rolling out this month.
Google Ask Maps Updates – How They Impact Your Business Profile
Google’s Ask Maps transforms local search by requiring complete business profiles to answer complex queries with multiple conditions.
Google Analytics Is Adding Google Business Profile Data
Google has documented a native link between Google Business Profile and Google Analytics, bringing local metrics like calls and directions into GA reports.
How Reviews Drive Business Results Beyond Marketing
A study found star ratings alone didn’t predict small business performance. Active ORM did. Here’s what that means as AI narrows local visibility.
How To: Optimize Your Small Business For AI-Powered Search
Ensure your business stands out in AI Search results. Get proven strategies to improve your online presence effectively.
Modern Local SEO & AI Visibility: How To Get Clients Into AI Results
Unlock the secrets of local SEO and enhance your business visibility in AI recommendations through effective keyword research.
Data Shows AI Overviews Exposing Negative Reviews Without User Intent. What To Do Next
Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review.
How To Build Local Pages That Win In AI-Powered Search
Unlock the power of local SEO. Discover how to build authoritative pages that improve your visibility in AI search results.
The 90-Day GEO Playbook for Local Search: How To Show Up When AI Does The Searching
Explore the impact of GEO on consumer behavior and how AI-powered search is changing marketing strategies for local businesses.
The Death Of The Static GBP: Why Dynamic Profiles Are The New Local Ranking Factor
Businesses that treat GBP as a live engagement channel are outperforming competitors still relying on outdated “set it and forget it” tactics.
Google Discover Core Update Data: Local Publishers Lost Reach
New third-party data shows local publishers lost national reach after Google’s Discover core update.
Google Maps Launches AI Conversational Search With Ask Maps
Google Maps launches Ask Maps, a Gemini-powered conversational feature for local discovery in the U.S. and India, plus a navigation overhaul in the U.S.