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For a while now, Google has been testing behavioral targeting in their search result pages. And while behavioral targeting may be the next big thing, it’s already putting AdWords advertisers at risk by costing them money and decreasing their quality score.
I’ve opted to use video here to help illustrate the progression and assumptions Google […]
YouTube is opening up its new site design to users who want to preview the new YouTube. The main new difference in the new YouTube is the addition of multiple obtrusive dropdown menus, which Garett Rogers of ZDNet points out make him “feel like I stepped back in time to 1999 with the drop down […]
Kelvin Newman at Site Visibility has an interesting account of how when he was sending out educational link request mails for a client’s product, the site owners he was contacting were mailing him back, asking how to purchase the product.
What I hadn’t anticipated that a lot of the people I was contacting would reply asking […]
Google seems to be planning the construction of a new campus in Northern California according to a Google job description for Director Real Estate and Workplace Services (HQ/NorCal) - Mountain View, found by David Dalka.
Director Real Estate and Workplace Services (HQ/NorCal) - Mountain View
This position is based in Mountain View, CA.
The Director of Real […]
Yesterday, Google lowered the Toolbar PageRank of many sites in many different online verticals, in what may be a permanent or temporary message to sites about selling links.
Google also lowered the Toolbar PageRank of many sites which do not sell links, so the link argument may not even be relevant. Until Google comes out […]
Yahoo plans to expand its Newspaper Consortium and advertising alliance on the global level according to Yahoo Company President Susan Decker who spoke at a Yahoo Press Conference in Taiwan (covered by DigiTimes).
Yahoo! has already reached agreements with 19 newspaper groups operating more than 400 local newspapers around the US, to carry Yahoo! advertising […]
Yahoo Chairman and Ex-CEO Terry Semel exercised options for 750,000 shares of Yahoo stock and then sold them for $29 to $30 a share according to a filing by the Securities and Exchange Commission and CNNMoney’s Thomson Financial.
Semel exercised options on the 750,000 shares for $15 a piece, then sold them for the final $29 […]
Baidu.com, the domestic Chinese search engine company, dominates the China Search Engine market with a 61.5% share this third quarter, proving itself a powerhouse in its own nation, and growing by 3.4% over Q2’s 58.1% share.
Google enjoys a 22.5% share of the Chinese market while Yahoo China weighs in at 10.6% share.
Mozilla reported a 26% jump in earnings from 2005 to 2006, earning ‘most’ of its revenue from a search partnership with Google where Mozilla collects a revenue share on AdWords ads served via searches which originate from the Mozilla browser search box (which defaults to Google).
From the MozillaZine Blog:
Mozilla’s revenues (including both Mozilla Foundation and […]
This just in, Microsoft has beat out Google and Yahoo, securing a deal with Facebook wherein Microsoft will take a $240 million equity stake in Facebook’s next round of financing at a $15 billion valuation, and the companies will expand their existing advertising partnership.
Big news for Live Search, bigger news for adCenter. Microsoft will […]
