Barry Schwartz posts about a WebmasterWorld thread and the theory of smaller pages outranking larger ones in Live Search results. WebmasterWorld member crobb305 posts that by minimizing the content on a page, his site was pushed to the first position in MSN Live Search: I reduced text on my homepage down to just a paragraph [...]

In a recent AP article, IAC’s Chairman of the Board Barry Diller was quoted as saying that not only is Ask.com the glue which keeps IAC together, but Ask.com’s search technology is also better than Google. Diller said the company would use its Ask.com search engine, which claims about 6 percent of the search market, [...]

While Yahoo is working with major mobile & wireless carriers to provide advertising via the mobile Yahoo network and its partners, Google is working with Vodafone to develop a GPS oriented location based Google Maps for Vodafone users. The Guardian quotes: “Vodafone sees Google Maps as a new milestone in the relationship that both companies [...]

Yahoo is using its International appeal to jumpstart its mobile advertising efforts by signing Hilton Embassy Suites, Nissan, Pepsi, Proctor & Gamble, Asia-Pacific and Singapore Airlines to be initial advertisers within Yahoo’s mobile advertising network. The brand building campaigns are set to beginingg in the US, Asia and Western Europe, and Yahoo has high hopes [...]

Barry Schwartz points to a WebmasterWorld thread where a Yahoo Search Marketing representative, YahooSarah, posts an explanation of Yahoo’s new Quality Index Score system. Basically, Yahoo Search Marketing now uses a mix of click price and quality score to determine placement of ads in Yahoo Search results. Here’s Sarah’s explanation of how to boost your [...]

iCrossing announced today that they will be acquiring Spannerworks, a UK based search engine marketing firm, for $18 million. Spannerworks is a 10 year old SEM company and is quite popular in the UK. I was talking with an SEO from the UK last month and they were telling me how the agency landscape was [...]

MyBlogLog has been expanding rapidly in terms of use and popularity ever since Yahoo acquired it in January and is now looking for someone to fill quite an interesting position of MyBlogLog Community Manager. We’re hiring our first community manager to become a core member of team and a key public face of the service. [...]