Search Engine Journal

Kanoodle and 24/7 Real Media announced today that they have joined forces to release BehaviorTarget, a behaviorally- targeted sponsored links product.
Kanoodle, provider of sponsored links for both search and content, will license Insight XE analytics platform from 24/7 Real Media. Moreover, it will have access to the company’s PPC sponsored links to audience metrics. […]

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The core element of any type of marketing utilizing the search engines is the keyword. Why is it so important? In terms of general marketing principles keyword search is equivalent to targeting a niche. It can help you focus your advertisements on certain key areas that will already have an interest in what you are […]

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To draw a parallel between Netscape & Google in their fight against Microsoft, it is necessary to examine the various similarities between the two situations and see if the tactics that worked then will work now.
Netscape’s business model consisted of selling webservers to organizations. Its legendary web browser hardly brought in any money through […]

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Every other search engine now has its own toolbar. Even individual sites have started offering their own toolbars! In fact, if you are a web site owner, you can get your own search toolbar custom made according to your specification. Visicom Media inc. is one of the many companies offering tools to make custom toolbars.
I […]

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This week we have another example of innovative and useful work coming from a small company in the search and info retrieval space. Say hello to Seruku.
Seruku is toolbar-based application that helps you find and access ANY and ALL web pages that have appeared in your browser. Its simplicity, along with its ability to save […]

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Atomz, a provider of enterprise Web site applications, received the “Best Enterprise Search Engine” award at the 19th Annual Software & Information Industry Association (SIIA) Codie Awards Gala held in San Francisco this week. According to a news release, Atomz was selected from a highly qualified set of finalists, including FAST, iPhrase and Nexidia, and […]

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Jeff Bezos now has someting to smile about, and it’s not because Peter Shankman is riding around and doing tricks on his Segway again. Bezos, the Amazon.com chairman stands to move up a notch or two in the “World’s Richest People List” when Google holds its initial public offering later this year.
Google, operator of the […]

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Google may be taken to court over a “googol” by the family of Professor Edward Kasner. Kasner, who invented the word “googol” in the 1930s to describe a very big number, wrote about the concept in a 1940 book, describing a googol as the number one followed by a hundred zeroes. According to mathematical lore, […]

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Search engine Dogpile.com today released an updated version of its RSS-enabled toolbar. The upgraded toolbar includes new functionality that provides even more timely and convenient access to users’ personalized lists of RSS and Atom feeds.
The Dogpile toolbar allows users to customize the toolbar’s scrolling content ticker with the RSS and Atom feeds of their […]

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Browse the headlines of any online or printed news source and you would be hard pressed not to hear about Google’s upcoming IPO. If you were to go home tonight and turn on the TV to watch your favorite sitcom, there is now a chance you might hear something about Google. When morning comes around […]

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