Before the development of social media and web aggregators, a page rank was used to measure the success of a website’s search engine optimization campaign. That’s why SEO practitioners would incorporate their keywords on their content, and then check which among them ranks and moves up. But nowadays, link building, natural search and keyword traffic, …
Aki Libo-on
Latest posts by Aki Libo-on (see all)
- Social Media Monitoring: What You Need to Know - October 19, 2012
- Spotted: Facebook Profile Completion Meters - October 19, 2012
- Ad Unit for Apps, Now Available to All Developers on Facebook Mobile - October 18, 2012
Articles by Aki Libo-on
It is every website’s dream to create original link bait that will go viral over time. However, the key for success here is not just creating content all of sudden. It’s in the entire creative process. Link bait is defined as any web content or feature that’s designed to attract attention and back links. Listed …
For the past few years, RSS feeds have been a popular way of encouraging Internet users to come back to a particular website back. That’s because they only need their site visitors’ email and other contact information in order to gain subscribers. After that, the subscriber will be notified every time a website gets an …
Using its Page Application Programming Interface, Facebook has added an option for Page owners to make “unpublished posts”. This type of post does not appear on a Page’s Timeline or in fans’ News Feed, although they can be promoted with ads. Prior to this, the social networking giant has required premium homepage ads to be …
The good thing with having email service provider is that you already have an email template for your business. Some are plain, although you can get a more sophisticated template if you upgrade to a paid ESP plan. However, having an email template is not enough. You, also have to brand it for your business’ …
Last Friday, Twitter announced what’s new on its search functionality: Search autocomplete and “People You Follow” search result. In addition to recent improvements that the micro-blogging site has rolled out, a simple search makes it easier for users to get closer to things that matter most to them. More About Twitter’s Search Autocomplete From the …
Facebook recently made two changes on its Page Insights, helping page owners understand the true reach of their posts. The reach metric will now include mobile data, while the desktop News Feed will no longer be counted unless a user scrolls down and load the page’s story. Mobile Distribution on Facebook Page Reach Reach is …
Email marketing may sound old school, but it can still serve as an effective tool when it comes to online promotion. It’s important that you have an email service provider because it can help you manage your contact, especially when your customer base is starting to grow. Having an ESP also means that you’re in …
When initiating your online marketing campaign, it would be good idea if you’ll create content through blogging. Other than providing you a big room to generate a post, this is also a good starting point for a conversation. With regards to keeping the communication mill churning for your content, there are three communication categories that …
It appears that rebranding Google Places continues. The search engine giant recently released its Google Places app version 1.4 for iOS. However, it is now called Google+ Local. Other than that, the app’s Android version also received an update this week. The rebranding goes in line with Google’s announcement last May 30. The Birth of …
