There are many pros for social media. You can use social media to augment traditional public relations and communications strategies. You can build a profile and a brand and reach a wider audience. You are more engaging and can communicate directly with customers and the public. Your employees can provide value well beyond the 9 to 5 work hours. Social media has become necessary to fill the void as the media/newspapers have closed down or...
With all of the controversy regarding PageRank sculpting and nofollow links, we can sometimes forget that your internal linking strategy should be keyword-driven. Use your content to your advantage. Pick out specific high-priority keywords and link to the appropriate pages. If your number one keyword phrase is “link architecture” and you have a page on your website that carries a PageRank of three, use the term...
1. ValidRank This Backlink Checker Tool is designed to see how many websites are linking back to you. Additional information is also available such as the Page Rank of the linking page, and whether the page has nofollow tag. Great tool to get a list of websites/pages that are linking back to you, what their PageRank is, and how many outbound links are on the ...
There has been a lot of talk about whether or not keyword and description meta tags are even worth doing anymore. Here’s my opinion – YES! Here are the actual facts: Back as far as November 26, 2007, Search Engine Journal was reporting that the keywords tag has little impact on where a site will appear in the Google search results. In an article published...
Someone I greatly admire once made this profound statement to me. We’ve employed many different methods to increase incoming links for our clients and some tried and true methods still work very well today. In one example, we have a B2B client that provides large equipment to distributors so we created individual pages of content with a link back to our client and asked each of their distributors to post the page on their website. The...
Loren Baker
+Ann Smarty
Alan Bleiweiss
David Harry
