Yahoo’s Democratic Debate Mashup Draws 1 Million Viewers Over 10 Days

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The joint effort by Yahoo, and to offer a web based Presidential Debate for the Democratic Primaries has now attracted 1 million viewers over the course of 10 days : Democratic Candidate Mashup and Debate.

A first, the customizable online debate has drawn interest, especially from younger potential voters with stats showing view times were longer than most online videos:

  • As of this weekend, 1.1 million people had clicked on the debates.
  • Of those, 429,000 were between the ages of 18 and 34
  • Organizers of the online debate say its audience is more engaged and that the format puts the content in the viewers’ hands.
  • On average, each mashup viewer watched 4.4 video streams for a total of seven minutes
  • Clips on the YouTube video-sharing site typically run two minutes or less.

Sure, online Presidential debates are in their pre-infancy, but the 1 million number is a bit lower than I had originally imagined. For example, I’m a bit surprised that Yahoo Search has not implemented a Yahoo Shortcut with links to the online debates for searches such as Barack Obama or Bill Richardson.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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